Twitter LogoTwitter is a sensational fixation that social networking types have embraced as an alternative way to keep people up on what they’re doing.

If you are used to updating your status on Facebook or MySpace, you can think of Twitter as a glorified version of who’s doing what, when they’re doing it, and how often.
That’s great, but why does it matter?

Twitter Me This, Batman

Twitter matters quite a bit to many people nowadays and is quickly becoming the standard way for people who love to network to stay abreast of up-to-the-minute news in their community or with their friends.

What Does Twitter Do?

Twitter gives you the ability to sign up and provide a flow of personal updates while also allowing you to “follow” or subscribe to the Twitter update feeds of your family, friends, colleagues or your favorite movers and shakers.

What is Twittering?

Twittering is using Twitter to let others know what you are doing by updating your Twitter status. This could be information about what you are doing, your plans for the day, where you are, what you’ve accomplished, how you’re feeling, and so on.

Who’s on Twitter?

All kinds of people are Twittering. In our industry, there are a couple dozen that I’ve discovered and I’m sure there are more. At, we have three company Twitter accounts. Feel free to “follow” our feeds to keep up with what we’re doing at any given moment: on Twitter
David Ciccarelli on Twitter
Stephanie Ciccarelli on Twitter

The Culture of Twitter

From being on there for about 24 hours, I can tell you that it’s a friendly place and is full of people who are technically minded and have other presences in social networking circles. It’s very much a marketing tool for those who want to use it that way.

Tips for Using Twitter

1. Use a URL shortening service (i.e. when including links in your updates
2. Check your “reply” tab (you won’t see messages from people you are not following in your regular stream)
3. Don’t be afraid to speak up!
The tips above are from Erica at Find more tips courtesy of Grammar Girl’s Unofficial Twitter Style Guide. There’s even a Twitter Fan Wiki for the overly adventurous.

Should You Be Twittering?

Twittering is easy but just because it’s simple doesn’t mean that it’s everyone’s cup of tea.
If you are feeling overwhelmed by social media and social networking, Twitter may become one more thing on your to-do list or the straw that breaks the camel’s back. It can also become addicting if you are either constantly updating your status or are reading up on what others are doing instead of actually doing anything yourself.

I was thinking that for all the updating of statuses that goes on, it might be better to update your status once you’ve finished a task so that you don’t fall into a pattern of updating prematurely and then feeling crappy if you didn’t complete what you had set out to do. It also gives you a sense of accomplishment and closure.

Remember though that Twitter updates can be searchable on the Internet and also published in the public timeline. If you want to limit access to your updates you’ll need to check the box to “protect your updates” Twitter feed.

Twitter at Will!

Did this article interest you or convince you to get a Twitter account?
If so, learn more and signup at Twitter.
Comments on Twitter are welcome! Comment below.
Best wishes,


  1. I just got into Twitter last week, and love it! I follow David and Stephanie, as well as some of my fellow podcasters and voice actors. It is a great way to send and receive little broadcasts of what we’re up to at any given moment. The surface has only been scratched as to the potential of sending “tweets” in Twitter!

  2. I’ve been on it not too long myself and I agree with Wayne, the surface of what is capable with it I have yet to scratch.
    The entire service is oddly addicting and I find myself spending more time than I would like to admit reading over the minutia in other’s lives.

  3. Steph:
    I really WAS surprised when I realized the Voices crew hadn’t been on twitter already… usually I’M the last to know about this stuff. 🙂
    You’re point about twitter is well taken regarding the addiction. While it’s not a malady I suffer from I note many of the folks I follow are VERY active… making me wonder about their day jobs.
    The value I find in twitter is to be able to follow the goings on of many of the people who have become friends in real life via conferences, meetings etc, especially via the podcamps.
    I think if one tries to “sell” or “promote” too hard on twitter, you’re ignored or seen as disingenuous.
    The one question I have are who are all the people following me whom I’ve never met or heard of and why I am worthy of a following. Well, I’ll bore them into submission soon enough I guess.
    Best always,

  4. Maybe I’m missing out on something big, but I’m just too busy to deal with twitter-chatter. Don’t you just long for a day without emails to respond to, blogs to read, demos to send out and phones ringing off the hook?
    Don’t get me wrong, technology can be a wonderful thing. But all these virtual connections are no substitute for face to face contact. After all, describing an experience is not the same as sharing it (otherwise we’d get full from reading a cook book!). Observing other people’s lives is no substitute for being there for them. All the emoticons in the world cannot replace a firm hug, a playful wink or a warm embrace.
    Big companies are encouraging us to “stay connected”. The more we twitter, text-message and bla-bla in our blogs, the better they will do. Ultimately, we’d have to ask ourselves this question: how connected are we really?

  5. Hi Paul,
    Thank you for your comments and insight. You are absolutely right that nothing beats face to face when it comes to establishing and developing meaningful relationships.
    The social networks provide other venues and a means to make connections, perhaps in some cases more superficial, but connections nonetheless which have proven to be good tools for business.
    Similarly, isn’t it nicer to receive a hand written note or birthday card in the mail than a quick email? There’s something about being together, tactile experiences and so forth that will always yield a deeper meaning.
    Having said that, remember though that at the heart of everything, it’s the thought that counts. Whether it’s delivered in a more tangible way (card in the mail) or digitally, there is still substance and meaning to what is being shared or conveyed.
    Thanks for sharing your thoughts! Even though they came as a comment on my blog and were not communicated in person or though a phone call, I still find value in what you have said 🙂
    Best wishes,


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