Casting CallAre you seeing the bigger picture?

Many voice talent struggle with the art of auditioning in order to get work and often resent this necessary process. Although auditioning is ongoing, there’s good news… you don’t have to see it as a struggle!
One shift in your perspective could make the difference between struggling and succeeding.
Find out more in this eyeopening article from member, Randy Anderson.

The Intrinsic Value of Auditioning

Submitted by Randy Anderson
No one said VO work was easy, and I know auditioning over and over and over with seemingly no results can cause doubts on continuing with this business. I have asked all the questions, why keep sending auditions to the same client? Why should I audition at all if there seems to be no return? How do you compete with so many other talents? (you know the 200+audition ones). being the leader in the VO Marketplace has always been there to help, I sounded off to Stephanie on many occasions, and she always got back to me with some sort of direction or training aid. I decided to, at least once a day, look at the blog/buzz section and see what other talents have to say. Dana Detrick turned a light switch on for me about auditioning.

I echo what that article said, there is no way you could ever walk into several talent agencies, ad agencies, production houses etc, ask for a custom script for an upcoming project, audition that script, and present yourself and your fee structure and services.

Think about how many people get to see what you can do via auditions on
Auditioning allows you to perfect your craft, you get to interpret scripts everyday, challenge your vocal range, learn a new skill, market yourselves. This happens every time, even if the job is awarded to someone else.
This sets the tone for a positive attitude to do the audition.
Don’t compare yourself to other talents, be you, find your signature voice and just do you. It will be the “right voice” for someone, and again developing that voice comes from… yes auditioning over and over.

I started watching my “listens,” and I noticed that after a long week of auditions, the “listens” start to increase, sometimes one or two, other times the increase is several.
Another benefit from auditioning is the private invitations that seem to roll in after rounds and rounds of auditioning. I use to look at the general audition to job ratio, that didn’t work for me as it looked as if I was just spinning my wheels. So I thought my personal chart will be the private invitations to job ratio, in baseball terms I am 4 for 6, that’s a good day at the plate. That is what keeps me moving forward in this great business. I’m new to the business after leaving radio and VO in the early 90’s, I entered back last year 2009, it’s not the same world as it was in the 80’s and 90’s.

With a company like, success is not only possible, it’s almost certain.
Remember you can’t measure your success by how other talents are doing, success is a personal thing and can only be measured by what standards and goals you set for yourself.
Good luck to all, I am off to audition more, read Vox Daily and the blogs…
Randy Anderson
© Bourke

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. I couldnt have said it better myself. I think 50% of the whole thing is the audition process itself. It has it’s own rewards. Name recognition, connection to the site, etc. It’s just another form of advertising. And it does pay off.
    Great article!

  2. This is my philosophy: you practice to audition. You don’t audition to practice. Take the Olympics. Competitions usually start off with qualifiers. Some athletes will tell you that these qualifying rounds are actually more stressful and demanding than the real thing. It’s during these qualifiers that you have to prove to the world that you’re worthy of a top spot. That’s not where you learn it. That’s where you earn it!

  3. Yes, good advice. I do have a question……I think I’ve missed something. What are and where does one find their “listens”? I’ve been on the site since it’s inception and through all it’s changes, but I think I’ve missed this.
    “I started watching my “listens,” and I noticed that after a long week of auditions, the “listens” start to increase, sometimes one or two, other times the increase is several.”
    Thanks, Melanie

  4. Yes! And always remember, also, that often, you are auditioning for an ad agency or production house…not the direct end-client. There have been many times over the years that I get a random call weeks or months later from someone saying that “their client” went with someone else, but that THEY had loved my voice and kept me on file…and now they have a project for me! Also, I often save auditions that *I* think I’ve done well on (even if I don’t book the gig), change the script a little and use them for future demos. You don’t always have to get the job to get a benefit out of the audition!

  5. I just wanted to clarify Randy’s statement of “I started watching my “listens,” and I noticed that after a long week of auditions, the “listens” start to increase, sometimes one or two, other times the increase is several.” The listen’s counter at only counts the listens of your public demos. Audition listens are not accounted for. It is possible that Randy saw an increase in his listens as the result of client’s clicking through to his profile to hear his other samples. All clients have the ability to click through to your profile page from an audition submission.
    Thank you
    Laurynda Pasma
    Product Manager

  6. Melanie,
    I was referring to the listens on the activity page of a members account. One client told me that after they get auditions, the voices they think are a good fit, they will go to the profile pages and listen to the demos and get to “know” the talent a little bit better.
    Paul thank you for your comments, I agree with you, everytime we open our mouths it should be another step in improving and becoming better. I coach baseball and our team philosophy is “practice like you play and play like you practice”, simply put you will perfect everytime…Randy Anderson

  7. THANK YOU! RANDY!!!!….this was such a helpful reminder and especially to look at auditioning as a positive action! You are so correct in that after a while of no bites, it is discouraging. However, when they hit, and they do!….it was all worth it! So let’s remember that ‘they do’! Auditioning, as you said, keeps us fresh!
    Thanks again!

  8. So, I guess I should be tracking my listens daily? Is there anyway to see if a client has listened to my audition? I would like to know that!

  9. As my long time Hollywood acting coach and friend, Al Ruscio, once said: “90% of an actors job is to audition and the only person you compete with is yourself”. I have never thought of auditioning as a burden, in fact I feel blessed that any one would be interesting in even hearing or seeing what I can do. I realized a long time ago how lucky I am to be in this industry. Most people only dream of having a career they love to work at. Great article! Thank you for the reminder.
    Jay Coffey


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