Need a website tuneup?
Chris Wagner’s lecture on voice over on the World Wide Web will give you several ideas on how to renovate your online real estate.
Read, take notes, and apply!
Discover some of the hottest website secrets unleashed at VOICE 2007.
Chris Wagner was the first to lecture on the second day of the VOICE Conference (Thursday March 29, 2007). A veteran of the computer industry, Chris works for Sun Microsystems and is currently a voice actor and the owner of WBCDesign. Chris carved a niche for himself in the business of voice acting online, 30 years in the making.
Chris began his lecture by sharing the results of a search he conducted on Google recently for the term “voice actor”, a search query which yielded over 350,000 results. In 1994, there were only 3000 websites on the Internet. To give you an idea of how far we’ve come in this the Information age digitally, this past month alone (March 2007), there are over 110 Million websites online.
By anyone’s calculations, that’s quite a number of websites to think about let alone rank above. This lecture was engineered to help you build a proper web presence and reach your target audience. The first step is to know who you are targeting and what your message is. A simple website design is better. When you complicate things, people get confused and it is easier to stray from your main objective which is converting traffic into customers.
Try to keep the number of clicks on your own personal website to a minimum. Saving people from having to click may earn you their business by keeping them focused on the task at hand while evaluating your website and voice over offerings.
According to Chris, you should AVOID:
• Sites more than 1 page long
• Information that doesn’t correlate with your main message
• Automatic audio that cannot be turned off (install a mute or stop option)
• Multiple font types
• A hit or visitor counter
• Linking to unrelated websites
• Linking to your competition
• Poorly written text (copy)
• Reliance on search engines for all business
• Copyrighted material that you don’t have permission to use
• Offensive materials that slander other businesses
Now, here’s a list of things you SHOULD have on your website.
• Contact Information
• Voice Over Demos (current demos)
• Professional Headshot
• Biographical Information (2 paragraphs)
• Credits and Work History
• Email audio files
• FTP (File Transfer Protocol)
• Secure client login to FTP
Website Improvement Ideas
Keep in mind that you are never really ever “finished” working on or improving your website. Here are some great tips to build into your website maintenance and promotion regime.
• Follow a review schedule
• Make a list of changes / improvements
• Keep time sensitive material up to date
• Check your website on a regular basis
• Submit your website to major search engines
• Focus on Keywords
• Use domain name as part of your email address
• Do link exchanges with Voices.com and other marketplaces
Potpourri (A Hodgepodge of great ideas for you)
• Use web filters to stop spam!
• Make use of ID3 tag templates in recording software for demos to tag your audio
• Send a newsletter to clients that ties back to your website
• 1074 by 678 is standard for pixel size
• Place tracking software on your website (Google Analytics)
Lastly, your website should reflect your unique personality. After all, you are really selling you and your voice over services.
I hope you’ve enjoyed this article – it was one of my favorite lectures.
Looking forward to your comments,