VoiceMatch logo Voices.com
Do you audition more than you’d like to?
Having any trouble deciding which job postings are best matched with your individual abilities and skills?
Voices.com is releasing a new feature called VoiceMatch that will be beneficial to both talent and clients using the site.
To learn more about VoiceMatch be sure to read this post!

What is VoiceMatch?

VoiceMatch is a name for what we’ve been doing all along…matching up profiles with job postings! You’ll soon have access to new features that will help you to better evaluate opportunities at Voices.com.

VoiceMatch Helps Talent:

๏ Know how well matched you are
๏ Decide whether or not to audition
๏ Save precious time

Clients Can:

๏ Use VoiceMatch as a virtual casting director
๏ Easily see which talent best meet their job posting requirements
๏ Sort by VoiceMatch

How Does VoiceMatch Work?

Talent will use VoiceMatch as an indicator for how qualified they are for a particular job saving time when auditioning online. The VoiceMatch score is out of 100 and puts a numerical value on their direct match and helps to take the guesswork out of how likely one is to be considered.
Snapshot of VoiceMatch mockup
Talent will see their personalized VoiceMatch score in job posting notifications and on the job posting web page. If a talent auditions for the job, clients will be able to view their VoiceMatch in relation to their job posting on the page where responses are viewed.

Does VoiceMatch Affect Submitted Auditions?

The default order of auditions will still be first-come first-served, however, clients will be able to sort by highest (best) matched to lowest matched responses.
*** UPDATE – Friday October 21, 2011 7:12 p.m. EST *** Before you comment, please note that we have decided NOT TO SHOW VoiceMatch scores to clients when they review auditions. Thank you, Stephanie
***UPDATE – as of Spring 2012 *** Audition submissions are now ordered by highest VoiceMatch score to lowest. To confirm, clients still do not see the scores alongside your auditions. This is good news for those of you who are unable to audition right away but are closely matched to an opportunity. Thank you, Stephanie

Any Comments?

VoiceMatch will empower you to make better decisions as to which job postings you audition for. This is pretty exciting!
What do you think?
Be sure to let us know by commenting on this post.
Best wishes,

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. I would like to know more about how exactly it calculates the percentage match.
    If it’s anything like Voice123’s SmartCast and Rating system, you can keep it. Those (along with terrible customer service) are the main reasons that I am no longer with V123.
    Please tell me you’re not heading in that direction. I for one would be sorely disappointed if you are, and would definitely re-think renewing my subscription.
    Your current system is fair and unbiased in auditions. This sounds like a move in the wrong direction, IMHO.

  2. Hi Joe and Johnny,
    Thank you for your comments! It’s nice to hear from you.
    @Joe Our challenge, as it always has been is to differentiate Voices.com from other marketplaces. VoiceMatch is nothing like SmartCast. We knew that some may perceive it to be similar so I’d like to share information about the differences between the two.
    VoiceMatch is only an indicator in your email and job posting that tells you how well you are matched. It’s just a number, nothing more. Additionally, VoiceMatch does not determine who is invited based upon audition ratios or other variables.
    To clarify for those who may be wondering, SmartCast is a round-robin distribution system whereas Voices.com’s VoiceMatch is simply letting you know how well matched you are to an opportunity.
    VoiceMatch will simply show you a number out of a possible 100% perfect match. Here’s how the points will add up:
    First Language 25
    Second Language 20
    Third Language 15
    Fourth Language 10
    Fifth Language 5
    Note: A job can only have one language, so the better matched your language, the more points you’ll be assigned
    Gender 25
    Demo Category 15
    Age Range 10
    Union Affiliation 10
    Budget Ranges 5
    Demo Tag 1 5
    Demo Tag 2 5
    TOTAL 100
    As you can see, Voices.com already invites qualified candidates based upon criteria such as language, gender, voice age and more, but now we’re just quantifying it by giving you a number to show you *how well* you are matched. I hope that helps.
    We hope that this saves you a lot of time and are confident that it will yield even greater results at Voices.com.

  3. Hi Stephanie,
    Thank you very much for the clarification.
    It seems like a useful tool for the talent side.
    However, it’s the client side that has me more concerned.
    Even though it doesn’t limit auditions like SmartCast, it does allow the clients to sort based on the score calculated by your algorithm. This also means that talent can “fudge” the score by altering their profile. Even though it would be dishonest to put false info on a profile, it would also shoot the talent to the top of the list to be reviewed.
    It’s this potential for abuse that is disturbing to me.
    The other side of the coin is that as talent, we would have to constantly monitor and update our profiles in order to truly reflect a scoring we feel is appropriate to our skill levels.
    One real-world example that comes to mind is accent/dialect work. I would rather my audition be judged on the custom audio I submit, rather than a ranking. The proof is in the pudding, but they may never even get to hear it if your tool ranks my submission low.
    I think the KISS principle applies here. In the words of Scotty from Star Trek “The more they over think the plumbing, the easier it is to stop up the drain.”

  4. Hi Joe,
    Thanks for following up with your concerns.
    I spoke with David and he said that the VoiceMatch score is settled at the notification stage, and that the score, once settled at the job posting notification/matching stage, doesn’t change.
    If you received a notification for a job and wanted to edit your profile to be a better match, the changes would have no affect on your VoiceMatch for that particular job. The VoiceMatch would not change from its initial score so there’s no point in trying to manipulate profiles to appear more attractive to clients after you have received an invitation to respond.
    To address your second point, we’d love for custom audio to factor in somehow, however there isn’t a 100% positive way to know that the audio is a custom voice sample of the client’s script other than listening to each and every audition that is submitted for each job with a script. We do our best to not intervene in the auditioning process to yield faster results. Listening to each file is impractical given the number of jobs that are posted at Voices.com.
    If there’s anything I’ve missed, please let me know and I’ll be happy to reply.
    Thank you again for sharing your thoughts.
    Best wishes,

  5. Thanks Stephanie, Joe and Johnny for the enlightening discussion. I too left 123 for the same reasons Joe stated and would hate to see the voices.com audition process somehow limit talent in their job selections by a sorting algorithm. In the end, this is a talent audition, not online dating. Will we get another opportunity to assess the voice match system after a trial working period?

  6. Hi Stephanie,
    I am sure this feature was conceived in good faith but, i also think it will throw out a lot of auditions. If a client can decide based solely on numbers to make casting decisions, then it won’t in any way work well for the talent. This should have been tested somehow before it was launched as it will greatly affect the perception of voices.com like we have already seen from comments. This, i think is the first time talent will disagree instantly with any voices.com upgrades. Usually, talent always feel they’ve benefited from voices.com upgrades but, in this case it is not so. I would suggest a human face to this particular upgrade. To add one more thing, it will be beneficial also to be able to see the full information of a job right from our e-mail inbox. That way we can see quickly what ALL the specs are.
    Thank you.

  7. Thank you Stephanie (and David) for the reply.
    I’m still concerned about the client’s ability to sort based on scoring, but will wait and see as the system evolves.
    As a real-world example, since my profile has my primary language as “English”, based on your scoring example, my audition for an “English (Scottish)” posting would be 20% lower (since it is my 5th language choice). So, as someone who makes a fair amount based on accents you can see why a 20% rating dock would be a concern.
    You can always contact me directly if you need more information, or would just like my perspective.
    Simple is still best, IMHO,

  8. Cal,
    Thanks for your question about getting another opportunity to preview VoiceMatch before it goes live. The answer is yes and I’ve added you to the Beta Testers list.
    If others reading this blog also want to be on the Beta Testers list and get an early view of new features and product announcements, just add your name in the comments below.

  9. Sanjo,
    Thank you for your feedback and sharing your thoughts regarding VoiceMatch.
    Your suggestion that clients will be making casting decisions based upon numbers is similar to saying that they make casting decisions based upon the $ quote or even the feedback ratings. Sure, they all play a part, but none on their own are the exclusive hiring factor.
    To be clear, VoiceMatch with the numbers is not yet live. When you see a number in your email notification or on the job posting you’ll know it’s live. Plus, we’ll send out an email newsletter with a formal announcement.
    I’m pleased to hear that talent feel like Voices.com upgrades are a good thing. We strive to create a useful and enjoyable web service.

  10. Joe,
    Thanks for giving us the benefit of the doubt. Yes, the site will evolve as it always has. That’s what has kept Voices.com as the market leader.
    Without going into too much detail, I can tell you a few key points:
    – We’ve analyzed over 40,000 job postings
    – We’ve analyzed over a million email invitations and email click-thrus
    – We’ve recognized that many talent opt to “pass” on the audition, but were actually very well matched.
    – We’ve ran simulations to see if a service like VoiceMatch would result in fewer auditions from unqualified talent and more from those most qualified. Yes, it’s the result that we all want.
    – VoiceMatch suggests that more people will get hired for jobs with having to do fewer auditions. Again, something I know every voice talent wants.
    I trust you’ll find this helpful.
    David Ciccarelli

  11. Tempted to say “If it ain’t broke don’t fix it” but you do have a track record of real improvements. Maybe you could run this with a promise you’ll review in say six months with feedback from talent and producers.

  12. I am afraid that I wholeheartedly agree with the other posters who have expressed concern over this new system.
    The reality is that any client (and I am also a client as well as a voice talent) is ALWAYS going to rank the responses he or she gets in order of this new scoring system in order to save time ploughing through hundreds of auditions.
    However, aside from a couple of empirical criteria, such as gender and union affiliation, ALL the other scoring criteria you are using are subjective. Age Range?? I can perform voices from 10 years old to 99, but that’s not my real age, obviously. Language? I can speak several different languages, though not all fluently.
    And now we have to become SEO experts with our demo tags in order to have them rank highly?
    There is WAAAY too much room in this for abuse and error. Frankly, I am much happier doing more auditions than I need to in order to ensure I am getting a fair listen from the clients. At the end of the day, the best way to tell if a talent is suitable for any given job is to listen to his or her demo for that job. Under this new system, I suspect that many suitable talents will not be heard because they do not know how to tweak their profile and demo tags in order to get ranked highly.

  13. This seems like a classic example of a solution in search of a problem. Is this is response to a surge of clients asking for a way to numericaly judge auditions?

  14. I don’t see how this really adds value. Perhaps over time it will be obvious. But how will you handle the “Don LaFontaine” sound-alike requests? This seems to be a shortcut to what talent seens in reading a job posting anyway. Doesn’t it?
    How about more specific price brackets (narrower)? That way the client can be exact and there’d be less bidding uncertainty.
    How about a filter, where the talent can opt out of, say, $100 jobs?
    How about eliminating duplicate job postings?
    How about insisting foreign clients (non-North American) include phonetic spellings?
    How about a filter for those with bad audio (costing them points?)
    Or a boost to the rating based on feedback?

  15. Hi Andrew,
    Thank you for commenting and for sharing your thoughts. I’d like to address a few things you said about subjectivity. Yes, age range is subjective. Talent can perform different voice age ranges and so long as they have these selected in their accounts, they will be invited to audition given they meet the job requirements.
    You don’t have to become an SEO (search engine optimization) expert to get your demos tagged and positioned well. It’s just a matter of making sure that your demos are described and include information that a client would find useful.
    Out of curiosity, how do you see this being abused?
    Looking forward to your reply,

  16. I’m with Joe on many points. If it gets even anywhere near the 123 model, I’m out of here.
    I don’t have the keyword skills, nor the time, to be making sure my profile has all the right words and become a slave to some ranking engine, algorithm or whatever. And I certainly am not going to hire someone to do it for me at an added expense.
    I will reserve judgement for the moment but just wanted to put it out there.
    As long as we’re on the subject of “changes”, I say that the budget ranges need to be more defined. Especially, the 100 to 250 category.
    IE make that 100. to 175, then the next bracket 175 to 250 and so on.

  17. Here’s the dirty truth about the online voice-over market that no one wants to admit:
    It’s a numbers game. Just like any other form of sales.
    No matter how talented you are, now that clients can and do receive auditions from dozens, even hundreds, of voice talents from all over the world for every job, you are only ever going to win a certain percentage of all the jobs you audition for. QED, the more jobs you audition for, the more jobs you will win.
    This VoiceMatch system, just like Voice123.com’s SmartCast system, WILL reduce the number of auditions for which talent are listened to by clients, and that can only reduce the number of jobs we win.
    I applaud any and all efforts to improve the system for both clients and talent, but when you are charging talent a subscription fee, you have no right to influence the client on whether or not our auditions are listened to. That is why I, too, left Voice123.com.
    If you change to a client-based fee system, and allowed us all to audition for jobs for free, then you can do whatever you think is in the best interests of the client. But right now, it is the talent who are paying for your site, so it is the talents’ interests you should be protecting.
    Just my opinion, of course.

  18. Interested in what you folks on this forum might think about this idea: After you have submitted an audition for “Job X,” and that job has been completed, you can go back to the “Answered” screen and actually click to hear the audition that was selected by the client. Optionally, it would also be nice to know what the price was. Whether the identity of the winning talent is revealed is a minor matter. I’d just like to hear how my work stacked up to the winner.

  19. Further to all the previous comments …
    There is NO WAY of telling what voice a client will ultimately select based on his or her stated parameters for the job. They often do not know exactly what they want. I frequently pick up jobs for which my accent (British) was not specified or for which my read was different from that requested. The typical comment is, “I never thought of using a British accent/that style of read/that voice age until I heard it. It’s perfect for this job”
    Any system that tries to rank people according to how the client has specified the job is going to hurt both talent and clients.

  20. As a longtime, happy subscriber to VOICES.com and a proponent of previous upgrades, I’ll take a hopeful wait’n’see posture on VoiceMatch. However, I remain positive that someday the voice seeker will be required to state a specific dollar-figure for their project rather than the current “click-the-box” system. Knowing the real & actual budget for the job would eliminate many hours of fruitless auditions.
    Thanks for your service, Stephanie & David

  21. I’m pretty new here, so I don’t want to ruffle feathers, but I agree with what appears to be the majority here: this is probably not a great idea.
    The very fact that clients need to LISTEN to the talent in order to make a decision to begin with is, by itself, enough reason to show that you can’t evaluate the suitability of a talent for a job based on numbers….AT ALL.
    Clients may be interested in a “Certain Well Known VO”-type voice, but there’s no possible way that they can say for a fact that there’s not going to be somebody else who has a different kind of voice that might have been considered perfect for the part if they had only been listened to.
    I understand the idea behind this, but I think it’s doing a disservice to both clients and talent to try to put objective numbers to a matching service that almost necessitates a subjective approach.

  22. I want to start by saying that I am a member of voices and 123. I am not 100% happy with 123 because of the SmartCast. I seem to only ever get invited to low paying jobs. And I know it’s because I lack key words in my profile. And as someone else here posted, I don’t have time to invest in guessing what words will get me invited to more jobs. It happens A LOT that I browse the jobs that “did not match” me and find that I did, in fact, qualify fully for the job. That’s very disappointing to see. So I wonder if your new system will be good or not and I really hope it’s not like SmartCast. That being said, I have been doing voice work only for about 7 months and the only work I’ve ever gotten has been through 123. I have never been hired through your site. Not sure why.

  23. Please sign me up for the Beta Testing of Voice Match, and to all those who made the point about Voice123, I’m with you. i left for exactly the same reason.
    If we’re discussing changes then I have one or two that I’d like to put out there.
    Is it possible to ask clients to specify exactly their budget if it’s a major factor in decision making? . I can’t tell you how many notes I get saying. ‘loved your audition but you fell out of my price range’
    If a clients signs up for $250-$500 range then anything submitted in that category should be considered. If they have a specific top price it should be made clear so as not to waste anyone’s time. I would also like to see clients, especially those from non English speaking countries, make clear the pronunciation of words in their copy, it generally involves the company name or in some cases the name of a person mentioned in the copy.
    Thanks for listening
    Bob H.
    Bob H

  24. Thank you for always trying to improve how Voices.com works with both clients and talents. I would be glad to be added to the beta testing list for VoiceMatch. I am very detail oriented, so plan on hearing lots of suggestions for both the talent and the client.
    When a talent or client signs in to Voices.com, it would be great to keep them signed in until they actually log out. There are so many times the log in page comes up when I just signed in 10 minutes ago. I had one incident of a missed opportunity because of it. I submitted auditions and was signed out by Voices.com, I would guess because of inactivity or timing. The next time I signed in I had a message in my inbox that I was privately invited to a new project. I didn’t see it and was too late. This doesn’t look good for the client talent, or Voices.com.
    A good change would be for all inbox messages on voices.com to be also sent to the direct email address of talent or client. Or at least a notification that there is a message waiting at Voices.com. Plus I agree with having more information on what the project is in the email, especially a description of the voice.
    Is there a way to break it down even more to years? Young adult or even teen is too vague, and middle age means different things to different people. This could be anywhere from 35- 60 years old. There is a big difference in tone or attitude from a 13 year old to a 17 year old. That would save so much time in sorting out projects to audition for, even through VoiceMatch.
    I hope this helps and keep up the great improvements.

  25. Hi Charles,
    Thank you for your comment and question. The origin of this feature actually came from voice talent who wanted to have a way to know how suited they were to a given job. VoiceMatch will give voice talent the ability to see how well matched they are to a project and save time trying to decide whether or not to audition.
    Clients appreciate having the ability to save time when hiring talent and many have asked for tools to help with this process including knowing how well matched talent are.
    Please note that the default display of audition submissions is still first-come first-served as it always was. Being able to sort by VoiceMatch is only one tool that can be used among others and is not the determining factor in how auditions are presented to clients.
    Other factors include:
    – your demo
    – proposal
    – quote
    – feedback ratings
    Will VoiceMatch play a role or serve as a factor in the evaluation process? Yes, it may, but rest assured that it is not the only factor that clients use to consider talent when casting.
    Best wishes,

  26. WOW !! Thanks for the info. I’m really impressed with recent improvements to the Voices site. This new innovation will certainly be of tremendous help. Thanks to Voices for this and their continued commitment to their customers.

  27. Hi Stephanie,
    I like some of the others am concerned about this new rating system. I’m not sure how a program can help match up a voice over without the client hearing the demo-period, and my fear is that clients will use this rating system as a filter and not bother to listen to those with numbers not close to the max. It’s human nature to look for a shortcut and this might be it. Me like most people in this business feel they are qualified for ANY type of voice over. With the exception of a foreign language or sounding like an adolescent I think I’m quite capable of doing most any job and the only way to prove it is to have my submission listened to. As for your rating system, what is “demo category”, “demo tag” (15&25) and how is “budget ranges” figured into it? I certainly hope you are not opening a can of worms here and letting technology override humanity like that “other” company has done to us. Voices.com is the best. Please keep it that way!
    Charlie Bennett

  28. I am like a few other folks here. I am leaving Voice123 because of the way they do their notifications to talent. I get some where there are only 2 spots left of auditioning and it really hinders our ability to get listened to. I will also take a wait and see attitude about this and would like you to put me in the beta testing. The only other thing I would like to see you guys work on is trying to find a way to clean up alot of the really older jobs that show closed from like May, June and July. Are these people really going to hire someone or did they hire someone direct, pay them direct and not mark the file complete so they did not have to pay your fee? Thanks for the time.

  29. Dear Stephanie and Dave,
    I’m thrilled about this system! My only wish is that the Rating is seen in the subject before opening the job so I get those proposals I’m a great match for taken care of first!
    Thank you for always improving! Your customer service is above all others!!!
    Chrissy Hogue

  30. Hi Andrew,
    Thanks again for your input.
    Both talent and clients do pay a fee for the services we provide. Talent purchase a membership in our marketplace that includes a profile, demo storage space, marketing, a wide range of resources, and access to job postings. Clients pay the administration fee for using SurePay. We care about both types of members and appreciate the feedback we receive from both.
    We have always filtered auditions to talent based upon how well their profiles match up to job postings. This is based on languages, gender, age ranges, union associations, categories and budget ranges. We’re now helping you and the client sort out how well qualified you are with a scoring system.
    The advance notice we’ve given is to allow you enough time to ensure your profile is complete and up-to-date so that you don’t miss out on jobs you are highly qualified for.
    Ideally, this will also solve the issue of so many auditions per job posting and decrease the number of unqualified responses clients receive.
    As with anything we roll-out, there is a grace period for testing the system and making changes if and when they are deemed necessary. We look forward to continuing to meet your expectations of excellent service.
    All the best,
    Lin Parkin
    Customer Service Manager

  31. I have huge concerns over the ranking as well. Until sites like Voices.conm protect the talent more than the clients then these types of changes make it even harder for the right talent to get the right job. We should not pay if we are going to be be placed even lower on a totem pole just because of a number that may or may not accurately reflect the talent. I did not join Voice123 but I did Voices.com becuase it is more open and everyone has an equal chance.
    My biggest concern with the online community is the major lack of follow through on the seekers looking for talent. We pay. They post a job. We submit and it is never heard about 60% to 70% of the time. There needs to be better monitoring of what the seekers are doing. Not the talent.
    We will see. I have unbtil February before I need to renew. If it is positive I will. If it is not I won’t.

  32. Hi Stephanie,
    I too am a long time subscriber to Voices.com and do think that you are “out in front” of the other online services. I do have a question regarding your new Voice Match program.
    I am curious…What was the reason for wanting to implement such a program? Did you have complaints from voice talents complaining that there were too many auditions and that they were having trouble deciding which auditions they were qualified for?……..OR
    were you getting complaints from clients complaining that they were getting too many unqualified auditions ? and this is an attempt to fix that?
    Carol Meier

  33. Thank you for sharing all these changes that will be happening with Voices.com. I’m looking forward to working with the changes!! Have a great weekend!

  34. Hi Folks,
    I have to agree with the majority here, so far.
    I don’t like handing over the “human aspect” of auditioning to the automated “scores” based upon algorithms.
    If it were simply some extra info to help on the talents’ side, I’d say maybe. But you’re entrusting a big part of the client’s decision making process to mere numbers.
    I have found, time and again, that I get accepted for jobs which I had a pretty good feeling I wouldn’t get.
    I can’t help but feel that it’s almost as if an agent sent a handful of talents to an audition and said, “pay more attention to this one over those few.”
    That part of your system has been working fine for your paying members, for years… why change it now… and without giving the paying members a vote in the matter?
    I’ve read your explanations of how it breaks down, but I still think it’s a bad idea.
    As I think someone already said here, “If it ain’t broke, don’t fix it!”
    On another topic, I love the icons you’ve added! They are extremely helpful in many ways.
    All My Best,
    David Gavin

  35. I’m going to take a “wait and see” attitude on Voice Match. Love all the comments from fellow VO’s, they are thought provoking. I especially have taken note of the comments about Voice123, as I too was a member and ran for the hills when my membership expired. No going back there! Anyway……..I still appreciate all the Voices.com staff and their interest in giving us all great service. Having said that, I have suggested several times, with no response from Voices.com, that I would like to have an indication of Male or Female or Both on the Hiring page that lists all the jobs. If a client is specific, I realize I don’t get invitations for the jobs for Male, but if they want female or both makes a difference to me. Of course, I will audition for the female jobs I’m interested in before the “both” jobs, but with the current system I have to go through all the jobs sent to me to see which are specific to female VOs. I realize that the female, male, and both indications are in the email sent to my email address, but I often go right to Voices.com and look at the Hiring page to go through the invitations. Would anyone else see this as valuable? Back to Voice Match, I too was wondering, like Carol M., what was the reason for Voices.com wanting to take on this project and implement this system?

  36. Hi Robert,
    Thank you for your comments and suggestions.
    Handling sound alike requests? That is a good question. I’ll speak to my team about that.
    Narrower brackets for budget ranges have been suggested before and we have considered doing so. The reason why we haven’t implemented it is because we want to make things as simple for clients as possible when they are posting a job. If they have a fixed budget, they can input a fixed amount instead of opting to choose a budget range. This helps talent know exactly how much the client is prepared to pay and resolves the issue of not knowing what to quote.
    To confirm, voice talent can opt out of certain budget ranges if they want to within their account. As a result you would not receive email notifications for jobs within the range you excluded. The default setting is that you see every budget range so that you don’t miss out on opportunities but you can certainly change this if you want to omit jobs in lower budget ranges.
    With regard to duplicate jobs, I think you might be referring to jobs that are automatically approved by a client who has had a successful experience using the site to hire talent using SurePay. If I’m wrong, please let me know.
    Insisting that clients outside of North America include phonetic spellings of particular words within their scripts would be next to impossible to enforce. It is wonderful when some clients choose to do this but it is unreasonable to expect that this would become a requirement of a job posting. A little research beforehand might be helpful for talent who want to make sure that the nail a particular pronunciation. We do encourage clients to include as much information as possible with the goal of providing talent with as much in depth information as possible and they often do if we are speaking with them directly. That being said, no matter how much information we include, we know that we can’t please everyone.
    A filter for “bad” audio? We have not considered something like that before nor a boost in points for “good” audio. In order to do what you’ve described, you would literally need people to listen to each audition and intervene to make ratings based upon a determined criteria. While it may sound like a good solution, on our end it’s impractical and subjective. This would also require a specialized skill set. I realize that it doesn’t take an audio engineer to know good from poor quality audio but it would definitely help.
    I appreciate you bringing your suggestions to the table and while I cannot guarantee that they will be implemented, know that all suggestions and ideas will be considered.
    Best wishes,

  37. I totally agree with Andrew Randall’s comment. And I also like the idea of the anonymous talent, regarding the posibility to know who won the job and especially the price, because I suspect that some talents are working for lower-than-bugdet prices, and if this is true, the system should do something to prevent this.

  38. Hi Susan,
    Thank you for your comments and for your question.
    With regard to seeing the gender requirement: there is only so much space available on the jobs board for information. Including more on the page would clutter it which is why nothing more than is presently on that page has been added. I hope that helps! The email notifications do say what the gender requirements for the job are. If the board could accommodate more information without compromising on how it is presented, that would be wonderful. Should any one want to submit a mockup for consideration, feel free to do so and we’ll give it a review!
    With regard to why we developed VoiceMatch, it was in response to a need expressed by both talent and clients albeit for different reasons. Talent wanted to know which projects matched their profile most closely and clients asked for another tool to help sort through responses. The goal was to improve experiences on both ends. Until clients actually try using that feature (this isn’t live as of yet), we won’t know how much they use it or appreciate the functionality.
    We’ll certainly be keeping our eyes on this over the next couple weeks to learn of how it is being used and if it is proving helpful for talent and clients.
    Best wishes,

  39. At the end of the day, win or lose, I ALWAYS want to be judged solely by the quality of my demo/audition for any job, not by some random algorithm created by a computer programmer.
    Despite your best intentions, as previous posters have pointed out, clients WILL use this system to reduce the number of auditions they listen to.
    And it is impossible for any of us to tweak our demo tags to suit a client’s requirements, as we never know how they will phrase those requirements, so that is a poor criteria to use, and one that will require constant tinkering on our part. So far from saving us time, you have just created a HUGE and never-ending job for us all.
    I know, and appreciate, that you have the right to do what you think is best for your site, and, as always, I will give you guys the benefit of the doubt and see how this pans out. But I monitor all of the auditions I do on every Web site, how they are received by the clients, and how many jobs I win. If this reduces my win rate, then I guess I have the right to close my account, as I did with Voice123 when their system choked me out to the point of non-profitability.

  40. I truly love the streamlining of your website. I am into my 3rd year and have made so many new connections with clients I would have otherwise never made. I am like others posting today excited to see how this will work. While I host a morning show, am a public address announcer for a professional sports team, and work on numerous outside voice projects, I will certainly take advantage of the new voice match system and audition for those jobs that best meet my talents in order to utilize my time in deciding which jobs to audition for. THANK YOU! For those who are concerned about not being listened to, it has been my experience that if the clients are searching for a certain sound, they will listen to all auditions until they find it. I have been awarded jobs having been 157 out of 160 listened to before. Hang in – I think this is really going to help everyone in the long run. Give it a shot.

  41. I, too, am a member of Voice123 but I haven’t had any negative things happen, as of the present. I like the idea of VoiceMatch and, if it guides me through the maze of all these auditions, I’m all for it!

  42. Guys – I am QUITE Scared, Worried, Nervous and AFRAID of this new system. And I can give you a perspective you probably HAVEN’T thought of.
    I Too, like SOOOO many on this site – Left V123 b/c of the SmartCast system – we have profiles – but only the free ones and That’s It!
    Now ALTHOUGH – YES – we KNOW Voices.com – will NOT BE the same as V123 – we will NOT be Penalized for auditioning more than an audition or 2 a day, and then not receive any auditions in our inbox for 2 or more weeks like V123 even though we paid the fee??? – we all KNOW that – THAT- is absolutely bad business, insane and against the tenants of being an actor – (WE AUDITION – that’s OUR JOB!!!!)
    BUT this NEW system you are implementing will effect talents w/voice qualities such as mine who are considered “Ethnic” due to our skin color EXTREMELY ADVERSELY.
    For example: OFTEN – the specs are for “All American”, Caucasian, “Sounds like these particular talents”:and the talents are always White – With this new system you plan on implementing – Well,…of COURSE – you KNOW WHERE talents such as I will fall/rank with these kinds of leads!
    NOW – I ALWAYS disregard those racial specs as I am NON-Urban – in fact I have a problem BEING urban and almost NEVER book those gigs – BUT I ALWAYS book the “so called” Caucasian gigs – and with this system – I will NOT even RANK! Now – Talents such as myself – may STILL very well GET those leads in our inbox – But our Ranking will make it even Naught to audition for.
    There are a few talents – and I have Obviously researched who else is like me on this site – (but of course, as we have never met – it would be improper for me to mention their names) I am sure they will have the SAME problem – and these talents BOOK ALOT – and some are – I KNOW – Platinum Members!.
    So, as others have stated, I DO NOT understand why this change is needed – Now I am a direct person and always believe one should be so in business – SO – I will say it – WHY FIX A SYSTEM that is NOT BROKEN?
    As Stephanie knows – I recommend you guys HIGHLY – and I am on record as speaking up re: V123 and their system – I was a Beta tester w/them AND for their Smartcast system BEFORE it went Live – and expressed ALL the appropriate concerns – and when they implemented it – They all – I repeat – THEY ALL (“My Concerns”) became true – Please re-consider this change as I would HATE for this site to go the way of THAT site – as I really love you guys – and there would only be one other site left for people like me to be a paying member of, and they are NOWHERE near as prolific with the leads – and nowhere near the Money-making potential – (Which OBVIOUSLY is the BOTTOM LINE HERE!!) as your site. And THIS YEAR I made quite a bit of money on this site – MOSTLY w/”Non-Ethnic” leads/jobs.
    Please reconsider
    Bobbi Owens

  43. I am very disappointed in this change. The client should be the ONLY one deciding whether a talent is suited to the job. If you give them a reason to not listen to an audition then they not only miss the opportunity to hear what the talent can do but it also unfairly judges the talent and takes him or her out of any chance to be heard. Voices should NOT be the judge of whether a voice talent is suited to a job — that is exclusively for the client to judge. I don’t like it, and I’m considering not continuing my subscription with you again.

  44. Hi everyone,
    Thank you for your comments and for sharing your concerns. Thank you also to everyone who expressed interest in being a beta tester or who showed support for VoiceMatch.
    David and I have been discussing all of what has been shared and we are reevaluating how this will work. The original concept came from talent wanting to know how well matched they were. We did see a parallel between how this could also benefit clients but they don’t need to see a VoiceMatch score for this feature to be implemented. As you’ve noted, it is in the best interest of the talent for the client not to see the score and we respect your position and agree with you.
    We have decided that we will not show VoiceMatch scores to clients. From what I understand this decision will alleviate the majority of concerns expressed by most of you here today. I apologize if this possibility was upsetting and we are moving in a different direction with VoiceMatch based upon your feedback.
    You will still see your VoiceMatch as it relates to you on a per job basis. We trust this will be helpful and that you’ll be able to use it as a gauge for opportunities that come your way.
    Thank you again for joining the conversation and for letting us know how you feel. We are thrilled to have such passionately involved customers and thank you for taking the time to share your thoughts with us.
    There will be a follow up posting on VOX Daily soon letting everyone know of this decision.
    With warm regards,
    Stephanie Ciccarelli
    Co-founder of Voices.com

  45. well its sounds like a good idea in thought mmbut how does it figure the score
    I have found that many hirinf people have a idea of what they want
    but after hearing someones demo they decide they like your voice better
    my concern is it will influence the hiring people to give other people edge even if you in the end may be thier choice ,and alot of auditions we do dont even get opened now if you have a lower score they may not even listen to your audition , I left voice 123 for this very reason even though I had the highest rating ,I felt the page was influencing the hiring companies to much and taking to much control and not just letting the hiring parties and the voices artists just do their thing..it really concerns me people may do a great audition and would get the job but if the hiring compaby sees a low mtch they wont even listen to you audition and that makes the time we spent recording efiting writing and sending a bigger waste of time than doing one you dont get hired for i say just let us do our thing and not influence the hiring people of fiving others a unfair edge
    this concept was the reason I left voice 123 and many others left too I think its a bad idea and would jepordise me resubcribing voice 123 wanted to much control and it made it horrible and I think its going to cause alot problems with unfairness like theirs did in 123 smartcast is their concept of this and it was horrible and your rating can cause people to mot even listen to your audition and thats already a problem is it forst come first serve or a number that may calculate wrong? it cant be both Ive had expirience with a system like this and I walk away and never looked back dont follow voice 123 thats what makes voices.com better you gives us all room to fo our thing without interfearing bad idea
    I agree Joe Thomas people can change their score ny fudging their page plus if hiring party can sort by number thats not right your interfearing and changing our chances of getting a job no longer providing a level playing feild so its not just a number if its influencing the hiring partys anyone here whos been in voice 123 will tell you this is bad and why we left you fo great bringing us together hiring partys and artist but please let us handle our business on a level playing ground

  46. Hi Stephanie,
    Just a follow up after reading some of the comments on this subject.
    The answer as to….why do you think we even need this system…was that voice talents were asking and clients were also asking for this kind of thing.
    Are you saying that there were so many talents that looked at a job description and were too perplexed to determine if they were qualified for the project that they need you to put it into numbers for them?
    OR was it that clients were complaining that they were getting too many unqualified auditions that they asked you to develop a system that would help “weed out” unqualified auditions?
    Now you say that you won’t even show this to the clients….really?
    I would be interested to know what percentage of talents were so perplexed that they asked for help in determining which projects they were qualified for that led you to develop this program.
    Carol Meier

  47. Hi Carol,
    Thank you for your follow up comment. It wasn’t necessarily that people didn’t know if they were qualified. They wanted to know how great of a match they were, and with time and energy being precious commodities, if auditioning for a given opportunity would be worth their while.
    This all goes back to the concept of being your own agent. I wouldn’t say that talent are perplexed because they doubt or do not know their own abilities, I’d say it’s because they want to only submit for the jobs that are most likely to result in a booking for them.

  48. Hi James,
    I’m not sure if you read my comments or the update to the post but I believe your concerns have been addressed and want to reassure you of the decision we made not to show clients VoiceMatch scores. I hope that clarifies things.
    Thank you for sharing your thoughts.
    Best wishes,

  49. Oh and I apologise for my typing in my last posts to everyone I was just so upset this is going to become like voice 123 my fingers were going a million miles an hour .

  50. Hi David and Stephanie,
    I can see valid points on both sides and really hope that it does work, particularly as someone trying to maximize their time. I would love to be a Beta tester if the offer is still there.
    I have really enjoyed my first year with Voices.com and hope that the Voice Match proves to be another feather in your caps.
    Best Regards
    Martin Drayton

  51. There is no question you have given this change extensive thought. However, the challenge with any new idea in the “production line ” is – are we – a.) tampering with process, or – b.) creating an improvement?
    Run the business as you see fit, but from a long term strategy, and in particular, this proposed tactic, the blizzard of comments indicates to me that your efforts fall more in the “a.)” column.
    Even a beta test might be taking up effort better spent in other areas.

  52. Dear Stephanie and David,
    Let me begin by saying how much I appreciate your care and concern (as well as that of Lin and the rest of the wonderful Voices staff)! I know you’re always working to make things Better for us all.
    I joined Voice123 and was advised by Steven Lowell (for whom I have much appreciation and respect) to sign up for “other on-line companies as well”. That’s actually how I came to join Voices. I didn’t realize how their system worked and was doing so many auditions initially, that I was soon being Limited by smartcast. I book with both sites, and one of the things I love most about Voices is, I always have so many auditions from which to choose!! I know you’ll take what works, and discard what doesn’t. Thank you again for the way you listen to us. I’d love to be among the beta-testers if that’s possible.
    With gratitude for all you do,

  53. It would be worth considering giving the voice seeker the ability to control the number of auditions. Otherwise, it becomes one big wild cattle call wherein there are literally hundreds of applicants vying for one job, with only a small percentage actually being reviewed and one triumphant talent. I’ve seen this happen too often to be ignored.
    As well, a ranking system in place would greatly help us voice talents determine the results of our efforts. With due credit to Voice 123, the voice seeker is given the option to rate the talent (and quite often they do) i.e. Finalist, Being Considered, Maybe or Not likely.

  54. I must say, I’m pretty amazed that you guys were willing to listen to our concerns and decide to reverse your decision, and in such a straightforward manner. wow, how many company’s just forge ahead and basically say to heck with what the customer wants…we’re going to do it anyway?
    It certainly goes a ways toward making feel more confident in your service and support.

  55. EEEK! I also don’t like SmartVoice with V123 as I definitely think it limits my auditions. I’d like to decide myself whether I’m a good match from reading the job description. If I don’t like the price and/or don’t think I am the best candidate for the job, I delete the job and don’t waste my time or the client’s time.

  56. I’d like to be in beta as well, please.
    One question I have, however is will the voicematch relevance score also be visible in the Jobs> Hiring screen, in addition to the notification email? Speaking of emails, is there a way to reduce the time between when a job is posted and the notification email goes out? I can think of at least a dozen times when I’ve received a job email seconds after it arrived only to find that 85 auditions were already submitted. Obviously there’s a bit of time passed.

  57. Hi Stephanie and David,
    I just wanted to thank you for listening, considering, and responding to the concerns here.
    The decision to not show scoring to the clients is an excellent one, and does remove the problems that I foresaw in the system.
    Your stellar customer service, and the simplicity of your system are the main differences between you and the competition. Glad to see you’re sticking to your core values.
    Thanks again,

  58. I think I’ll like this, My biggest gripe with Voices. com has been how I would find myself being #100 after 99 other people have auditioned for something like an IVR, let alone something more lucrative. I’m not looking to become a professional VO talent, just being able to make a few extra bucks and have some fun doing it. I feel this will make my chances of being heard that much better.

  59. I have to agree with all who’ve said, “Keep the decision-making process out of the hands of the computer.” It’s what has made V123 a laughingstock operation.
    If a talent doesn’t know if they’re right for a job, then they shouldn’t be in this business. Plain and simple. If you can’t analyze what the client has requested and determine if you are able to fulfill their needs, all in five or ten seconds, then you need to hang up the mike and go do something else.
    Similarly, if the clients are given the ability to sort based on “what the computer says,” you can bet they’ll do it, and they’ll end up hearing just as many, if not more, crappy auditions by people who “adjusted” their profiles so that they’d score as high as possible in the VoiceMatch ranking.
    I’m both a talent and a voice seeker, and the system as it is has been very close to perfect (with the exception of the forced SurePay additional fee…but that’s another email). VoiceMatch is an unwelcome intrusion into the process, and for the reasons I stated, completely unnecessary.
    I’m paying nearly $300 per year to get EVERY audition that comes close to my capabilities, so that I have a chance of swaying the client with a good audition. This system will change all that, and it may very well change whether I give up another $300.
    I really wish you’d reconsider “fixing” what isn’t broken.

  60. Hi everyone,
    Thank you all for your comments, many of which are in support of our decision to not display VoiceMatch scores in responses shown to clients. We appreciate hearing from you and trust that this resolution will benefit you at Voices.com.
    Best wishes,

  61. Hi Stephanie & David,
    You’ve had so many comments to read and respond to, I’m not surprised this got by without comment; perhaps I missed it. Would be interested to have your input on the following comment from Sanjo:
    “…To add one more thing, it will be beneficial also to be able to see the full information of a job right from our e-mail inbox. That way we can see quickly what ALL the specs are…
    Posted by:Sanjo Ogunseye October 19, 2011”
    Keeping an open mind and heart, please include me in your Beta group.
    With great appreciation and thanks,

  62. With your redo of the settings recently I also now seeing a fair percentage more, apply to British English jobs. I know a portion of those applicants are VOs, whether pro or amateur, living in the US, listing British as one of their accents & for most cannot actually do one credibly at all. If there was a way of impressing upon ‘talent’ to leave their ‘English voice’ aspirations to the authentic voices that would make things fairer. It is aligned to what you already do in suggesting VOs go for jobs that suit their voice type.

  63. Hi All,
    First, I LOVE the new icons for indicating listened to and/or thumb’s up.
    Now about VoiceMatch. Initially I was very worried, but the decision to not show this information to clients alleviates that concern. I welcome something that is just an INDICATOR of POSSIBLE match. That might help to not lose time when looking at multiple job postings as to what to pick to work on first. Of course, I am looking at this from a job-seeker perspective, not a job-poster, but I think it is also good for the client to not to show them the match, because a good fit for them might be missed because of it. Sometimes what you least expect is what works.
    Voices.com is a business, and ownership must make decisions that they believe are in its best interest to keep strong and grow, or everyone loses. But, I am so impressed by willingness to actually listen to what members are saying. I feel the real intention to conduct the whole process with honesty and integrity. Customer service is tops.
    I am also always impressed by the comments posted by members – you are a thoughtful, intelligent bunch.

  64. Stephanie and David,
    Unless your release date is upon us I would appreciate being added to the beta test group.
    With regard to my concerns, forty years ago I was a mainstream voice, now I tend to be a member of a subset.
    The biggest problem I have seen in V123’s service is a real lack in granularity of matching criteria. There is also a problem with subjectivity (for instance what constitutes a senior voice or what voice is really bass).
    I suspect the only way those kinds of problems would be resolved would be with some sort of reference guide. Then we would have to hope and pray that everyone reads and remembers each definition in the guide.
    Please don’t get me wrong, I always look forward to new features and anticipate much popularity with your additions.

  65. So…I’m white, female, middle aged. I auditioned for white, female middle aged. I got positive feedback from the client and a personal message thanking me for auditioning. I got a 75% voicematch score….hmmmm….

  66. Hi Kristina,
    Thank you for commenting. VoiceMatch went live as of 10 p.m. EST last night (October 26, 2011) and I’m glad that you’ve received both a Like and also a personal message. As promised, clients are not seeing your VoiceMatch score. That also goes to show that if you receive a VoiceMatch score below 90% or 80% you are still potentially the right voice for the job! I trust that is good news for those who did not want to stop auditioning for all jobs sent their way simply because the VoiceMatch wasn’t higher. Again as many have noted, casting is subjective which helps to explain why you may have received this acknowledgment and vote of confidence from a client using Voices.com to audition and hire talent.
    Just to clarify, we don’t have a field for race so I’m not sure what you meant by that criteria as being part of the match.
    Thanks for commenting!
    Best wishes,

  67. Hi Natalie,
    Thank you for commenting and for your question. We’ve been asked that question more times than I can count! The answer is always the same, though. We will not be providing access to the voice sample and we are not going to show a talent’s bid.
    If a voice talent wants to share what their winning audition sounded like and has permission from the client to do so, I think that would make for an interesting discourse. The bid itself, even if it was quite high, is likely not to be discussed for any number of reasons as money is a sensitive topic for most people.
    Thanks for dropping by!
    Best wishes,

  68. Stephanie,
    Is there any chance we will be able to see some kind of scoring breakdown per audition job on what constitutes a match? In other words how did the components (sex, age, nationality, etc) total up and what was missing from the ‘perfect’ score?
    This would help in judging whether to audition for a job.

  69. Stephanie,
    While voices.com does not have a race category, the job listings themselves often specify race, such as “sounds like African American” or in the case of the job I responded to “white female diabetes patient simulation.”
    I strongly agree with everyone who has noted the subjective nature of voice over and voice casting. An algorithm is useful for many things, but voice casting is based on emotional response to the interpretation of the script as well as the tone quality of the voice, not logic.
    Many people may find VoiceMatch a useful tool. However, I am not one of them and have chosen to ignore it. I understand, much better than the computer does, how my voice can be altered to fit character, type, emotion, age range, and content of the piece. If people feel they are auditioning too often without results, they should take a harder listen to their own voice, and a harder look at how they are typically cast and judge what to audition for from their own experience.

  70. Hi Kristina,
    Thank you for responding to me. Just to clarify, VoiceMatch does not take what the client has typed in the Job Description or elements within their script into account when calculating VoiceMatch scores. I agree, some clients do specify how they want their voice over to sound and do request that the voice over sound like a given ethnicity. I also agree that people don’t have to be of a certain ethnicity to be able to sound like they are of that ethnicity.
    Thank you again for sharing your perspective.
    Best wishes,


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