Are they worth the money spent on them?
A little while ago, we wrote a blog post about a study that proved celebrity voiceovers are not as effective as voiceovers performed by professional voice actors.
Let’s open this up to debate…


Have any of you seen the new Mac / Intel ad? Before I let you in on who the voice talent is, listen to the ad on the Apple site.
What did you think of the voiceover for the Apple ad? Did you recognize the talent’s voice? If so, did it influence whether or not you liked the product?
Looking forward to your comments,
Stephanie
P.S. Stay tuned to find out who voiced this advertisement!
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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her blog serves an audience what wants to grow in their careers as professional voice users, and more specifically, voice actors. Stephanie was recently listed on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.

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