In August 2017, Voices.com announced that it had acquired Voicebank.net. This news gained the attention of the industry, as well as prompted many questions. The obvious question from voice actors and talent agencies alike has been, ‘what’s next?’.
While it may be cliche, what comes next is simply business as usual for both brands. We understand that Voicebank.net’s platform and unique features have contributed to its success over the past 20 years, and we want to ensure that the value its customers see from the platform is maintained and even grows.
What this means, in practice, is that we have been having calls with talent agencies, advertising agencies and creative producers. We’re also traveling to major geographic centers, starting with New York City, Los Angeles and Toronto, to meet our customers in person.
Although we expect to have a continuous dialogue, the conversations we have had so far have proven to be both productive and insightful. In addition, we are also engaging other organizations in the industry ecosystem, including SAG-AFTRA and more.
In other words, this is a time of learning for us – understanding what is important to Voicebank.net customers and other stakeholders in the industry, and how we can be successful together. That information is critical to us to help fine-tune our product roadmap, and continue innovating and creating new functionality on our core platform to better serve those in the industry.
Voices.com has never stood still and I don’t see us pausing anytime soon.
Just as we have in the past, we will continue to make it even faster and easier to connect producers and jobs from around the world, with professional voice talent.
This is the fifth article posted in an Open Letter series from Voices.com CEO and Co-Founder, David Ciccarelli, regarding the acquisition of Voicebank.net. To read past articles, please see:
- Voices.com CEO, David Ciccarelli: An Open Letter On the Acquisition of Voicebank.net
- Voices.com CEO, David Ciccarelli: An Open Letter on Voices.com and Unions
- Voices.com CEO, David Ciccarelli: An Open Letter on How Voice Talent Work with Voices.com
- Voices.com CEO, David Ciccarelli: An Open Letter on How Clients Work With Voices.com