Over a period of several weeks, we had been conducting layout tests to see which home page layout was preferred by clients using our service to hire voice over talent.
As you may have noted today, we have a winner.
While it may not be what you are used to seeing, statistics don’t lie, and frankly, this is what works!
Learn more about why we waited until now to announce this and also about the positive changes we are already seeing thanks to some research, tracking and implementation.
Whenever we do anything at our company, it is always in the best interests of our customers and providing them with an even better experience using Voices.com to meet their needs and fulfill their goals. Some of these activities include testing technical aspects of the site, which I’ll explain in more detail below.
The Voices.com home page, as I had mentioned earlier, underwent a series of tests to see which version of our home page performed best with regard to client registrations and job postings.
During the testing, anyone visiting the site would have seen a different home page layout, meaning not all members were seeing the same things. This was key in discovering which layout worked best.
In order to make sure that the results of this test were as pure as they could be, we were unable to tell you that testing was going on, otherwise the results wouldn’t have been an accurate representation of how people were instinctively using Voices.com.
Removal of Featured Talent Lists from the Home Page
The most notable difference is that the Featured Talent lists have been removed from the home page. To assure you, these lists still exist, and while they may not be on the home page any more, Featured Talent lists are accessible from the Site Map among other locations on the site.
I’ve also included links to them right here for your convenience:
Top 100 New Voices
Top 100 Most Listens This Week
Top 100 Most Listens This Month
Top 100 Most Listens All Time
Top 100 Favorites This Week
Top 100 Favorites This Month
Top 100 Favorites All Time
Top 100 Recently Hired
What Clients Want
This may seem obvious, but what clients care about most when visiting Voices.com is hiring voice over talent and posting jobs.
We needed to do something drastic that would have an impact and help to sell your services for you in a different way in order to raise the bar.
Fact: The Voices.com home page is usually the first place a client lands when visiting our website.
Bearing this in mind, we needed to have a clearer offering presented to them from the start. I heard that someone thought the new home page looked like an advertisement, and they’re right! To add to that thought, isn’t that what you expect of us and what we are supposed to do… advertise how people can hire voice talent for voice over work?
This all makes sense when you view it from the perspective of someone who is looking for the easiest, fastest and most convenient way to search for talent or post a job.
Summary: The #1 purpose of Voices.com is to connect voice talent with people who want to hire them. Knowing this, we needed to make a change in order to help the website perform better and serve our members.
Serving Our Customers
Voices.com has two complementary customer sets, voice over professionals and the people who need to get a voice over recorded.
The simple truth of the matter is that the voice over marketplace’s relationship with both sets is symbiotic, meaning that everyone relies upon, is served by and directly benefits from each other.
à¹ Voice talent want to find work and choose to list their profiles on Voices.com
à¹ Voices.com attracts clients who need voice overs recorded to the site
à¹ Clients use Voices.com to hire voice over talents
When clients hire talent at Voices.com, they get what they want, voice over talent receive work, and the team at Voices.com achieves our goal of connecting people for work opportunities.
What other improvements would you suggest we try on the home page?
Looking forward to hearing from you,