CNN International LogoIt seems like everybody is talking about getting started in voice acting!
While that may be true having a trusted news source such as validate the market by covering the opportunities therein confirms to the rest of the world that voice acting has hit the mainstream and is now officially a part of pop culture. Catch a link to a fascinating article on the state of the biz from industry leader and voice actors Kara Edwards, Moe Egan and Michiru Yabu at VOX Daily.

Last week we were interviewed by Steve Mollman, a writer for, and lo and behold the article “Internet Gives Voice to Unseen Actors” has been published!
The write up also prominently features voice actors Kara Edwards, Maureen “Moe” Egan and Michiru Yabu.

Click here to read the article in full at, hit the back button and then leave your comments!

Technorati Tags:, Voice Acting, Voice Overs, Voice Actors, Kara Edwards, Moe Egan, Michiru Yabu, and

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Hmm. Really made me think. It’s true now. THOUSANDS of people think they ought to give VO a shot, just because they can. It makes it really hard for people like us (the ones who actually care on to have our names out there with the producers and directors, who hire people to mitigate their spam problems.
    Just goes to show that we need to step it up to be considered at all. Let’s keep working hard!

  2. The CNN Story will most likely result in more people giving voiceover a go. Remember that training in anything, especially voiceover, is really important. A voiceover talent is only as good as their training.

  3. It’s like all change…”embrace change or die”.
    The opportunities afforded by the new technology are tempered somewhat by the realization that getting a job from an audition these days is as much a function of how fast your connection is or how adroit you are at mouse moving as it is your vocal prowess.
    I’ve had people swear that, “Oh NO, if you’re what they’re looking for, it’s not important if you’re # 5 or # 200”. You’re totally clueless.
    Sure, it CAN happen, but once you’re past the top 20-30, your chances decrease at a speed akin to the space shuttle. It’s just the way it is (no blame for or any of the others intended).
    It’s bothersome that when a lead says that 8 people have signed in and then, after I spend 60 seconds at a read, and another 60 to send an mp3, now 38 people have signed in. Besides… had I spent another minute or two on the read, it would have been infinitely better. But then, 138 people would have beat me to it.

  4. There are thousands of hopefuls that bring their dreams and portfolios to L.A. and New York every year. VO wannabes setup a small studio and storm the voice casting websites with their demos. Some succeed, more don’t. It all works out. Just keep on truckin.

  5. I’ve been observing this for several years now. The VO casting sites have opened up more opportunities for those qualified but leaving the door opened to those NOT so qualified at the same time.
    For those clients that need professional VO all the time it’s overwhelming and burdensome. I foresee the big money clients (The networks, national advertisers, etc) sticking with the old way of doing things. They don’t have time (nor the inclination) to deal with it any other way. The technology advancements have made it wonderfully easy (again) for those qualified and too easy for those that are not.

  6. I am a person that doesn’t subscribe to the idea of saturation. Just as more and more voice talent are entering the market the demand for voice talent is growing exponentially as well. A handful of celebrity talent can not do it all.
    The important thing to remember is that this is a business and must be treated as such. One may have wonderful talent but if you don’t network, market, build a client base and nurture that client base…
    Nothing will happen.
    I have found that in any business, whether it be show business or a cleaning business. There will always be fly by night wanna bes that come and and go. Then there are the real pros new or old that consistently get work.
    For we newbie’s we must keep putting auditions out there, keep honing our skills. More importantly keep improving our marketing.
    I doubt very seriously that Kara Edwards has to worry about ever being out of work. She’s a pro. and delivers like a pro. Producers love working with people like Kara because they know that her product is going to be consistently good.
    The market itself will weed out the wannabes looking for the easier softer way from the ones of us who are passionate about our voice acting business.

  7. Thank you to everyone for your kind comments- and thanks to Moe Egan for being cool enough to pass my name to the reporter after he contacted her!
    I’ve enjoyed the comments- thank you. I posted this on another board, but figured I’d repost for the sake of discussion…
    These are a few of my quotes in their entirety. Agree or disagree…either way this is one groovy business!
    “Most voice actors also have home studios and rarely leave their house for work. Before advancements in technology, having a studio in your house was an expense almost no one could bear, now you can have one for $3000-$5000! That’s why suddenly everyone is a voice actor! How many businesses can begin with so little? Right now, the market is being saturated with actors. It sounds glamorous and easy. Work from home in your pajamas. I’m waiting for the market to right itself. Not all of us can make a living doing this. At some point, the ones that aren’t earning will have to find other work. I just hope I’m not one of them!”
    “It’s remarkable how small the world has become. I remember 10 years ago being one of the few young sounding females that could do accents for commercials. I used to be cast regularly as other nationalities. The young girl from China, the British child, the teen from India, etc. Now? Clients can find voice actors living in these countries and have a native actor voice their project with absolutely no hassle. They seek them out, send the script, the actor sends an .mp3 of audio and it is all authentic. No ‘accents’ required, they get the real deal. I haven’t been asked to do an accent in years.”
    “Technology is wonderful, the internet is wonderful. It is helping us understand each other’s cultures and learn about new places. Before, I would have had to fly to Jakarta to know anything about it, now I can go on-line and watch their TV, read their news! Wouldn’t it be wonderful if the internet could reduce discrimination and bring us all together. There is no longer an excuse to be ignorant, information is at our fingertips.
    Each year, I find myself having to adapt as a voice actor. New opportunities arise and old ones fade away. There are many things I miss about my first years in the business. However, I am excited to see where we go next. Where is the next place my voice will be heard? I never thought I would be heard in Iraq or Japan…maybe Jakarta is next!”
    Of course, my entire discussion was about 3 pages long, so I’ll spare from having to post that much! Thanks again everyone!

  8. Continued congrats to Kara, Moe, and Michiru!
    Now, on to the kvetching. At times, I think we protest too much. People who think it’s “easy” to do this will quickly find out otherwise; and if they succeed after that, who’s to say they don’t deserve it?
    On the proverbial other hand: if even a few “big players” become convinced that good VO can be had on the cheap, then watch our rates go down.
    As I often remind myself, a bad day at this job still beats a good day sitting in a cubicle.


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