Have you been surprised by a voice before?
Almost any device, toy or inanimate object can be given a voice. There are no shortage of opportunities for the human voice to take center stage. Where have you heard a voice where you least expected one?
Hear about some interesting venues for spoken word recordings in today’s Vox Daily.
The Ubiquity of Voice
Gas pumps. Self-checkouts. Announcements on the subway.
No matter where you go, how you travel or choose to get work done, the potential of hearing a disembodied human voice along the way is astronomical. We rely on voices to inform, educate and entertain. These same voices tell you how to navigate, what to buy and how to feel.
Breaking Through the Noise
The best voice overs, it seems, are the ones that break through the chaos, unnoticed yet wholly known.
These are the voices that speak with purpose. Voices that do their job so well that you don’t even realize you’ve been sold on an idea, but rather feel as though you’ve been invited to join a conversation.
Earlier this week, I had two encounters with voices in ways that I have not experienced before.
The first was a voice prompting me to insert my card when making payment (and then instructing me to remove the card) and the second was a voice indicating if it was safe to cross at a street corner in the heart of our city’s downtown.
What Have You Noticed?
New technologies birth opportunities for using voice.
One of the most powerful tools we have as humans is language which makes it no surprise that spoken word recordings are being created and used as never before in the information age.
Where are you encountering the human voice? How have you used spoken word recordings in your business?
Looking forward to your reply!