When you’re getting ready to market your voice, which of your web properties (or websites) do you send your prospective clients to?
First impressions are key when you’re promoting your voice so I thought I’d ask how you incorporate psychology into direct marketing.
Does the website you send your clients to make a difference to you?
If you’re reading this article, chances are you have a website or a place where people can view your profile and portfolio of work online.
My question for you is this:
Are all websites you join the same, or do you prefer to send traffic to one in particular over any of the other web properties you have acquired? For instance, if you have your very own website, i.e. http://www.yourname.com, you likely will be sending people there first as the website is your own and you control everything that the client is able to do, see, link out from, or consume. For many of you, this is the case, although, you also have additional websites such as your Voices.com voice acting website where you can invite clients to listen to your voice samples and hire you for work opportunities.
One of the mantras of online marketing is to be seen everywhere; be found everywhere. While that may be good for search engines and the like, inevitably, there is a website that you prefer people see or listen to your voice on for various reasons.
Reasons to direct traffic to a particular website may include:
– Personal taste
– Overall impression
– Quality of audio and presentation
– A means to accept payment
So, where do you drive your traffic to?
List your first and second website choices – it’s a great exercise and you’ll likely get some business too!
P.S. You can also reply via MP3 to air on the VOX Talk podcast! If you are recording your answer, send your MP3 file to stephanie (@) voices.com