MicSmileCloseup.jpgDo you smile when reading advertising copy?
A friendly smile adds a little extra sunshine in someone’s day and generally makes the world feel like a kinder place.
This seemingly small act has an impact on performances and could potentially help you land more work.

It is well-known that consumers are drawn to smiling faces which are looking directly at the camera. Likewise, the sound of the voice creates a specific mood. We see many jobs go through with creative direction such as “speak as though you are talking to a friend” or “we want the read to sound authentic.” One of the ways to accomplish this is to genuinely smile when the script suites the action.

Can A Smile Actually Be Heard?

A smile can be heard in the voice, even if not physically seen. More than just inflection, an otherwise pleasant exchange can sound extremely false if the person at the other end isn’t genuinely smiling with words they are saying.

When looking at it from a simple marketing perspective, a good commercial voice-over isn’t just clear communication. If a consumer feels good while listening to the radio or television commercial, they are more likely to buy the product. When a casting director or producer is listening to demo after demo, they can distinctly hear which voice actors are actually smiling. They want a voice-over that their audience finds appealing. What could be more appealing than the sound of a friendly smile?

What Techniques Do You Use to Make Your Voice Smile?

We look forward to your comments below!


  1. That’s so true! A smile can add a lot of sunshine to the copy.
    When I read a copy, I smile from my heart and that can be heard by my audience. The only technique is that there’s no technique – just smile.

  2. You know, there’s a particular lady voiceover here in the UK who has this smile in her voice that sounds like a cheesegrater on heat. She’s ubiquitous and drives me nuts. It’s so phoney! By all means sound friendly, but let’s not go too far.

  3. To an extent, I can understand that a friendly voice can have its appeal. What I don’t appreciate is the fake laugh or the fake smile in oodles of commercials, particularly network tv commercials. Special K? Kay Jewelers? When it’s one right after another of these types of commercials, I can understand why people hit the mute button. If it’s a genuine feeling, like you would normally feel this way in this situation, correct. If it’s overacting and dishonest, trying to be syrupy sweet to appeal to a younger crowd, particularly women, turn the channel.

  4. Not only can you hear a smile but it enhances your sound and gives it a friendly tone but most of all it makes you feel good