2012 written in fireworks | Voices.com Blog - Where clients and voice actors can find valuable information on pre-production, technology, animation, video and audio production, home recording studios, business growth, voice acting and auditions, celebrity voice actors, voiceover industry news and more! Many people are speculating that the world will end in 2012.
While I don’t subscribe to what the Mayans predicted, although I do acknowledge that the world could end at any time, Herb Merriweather shares some predictions of his own as we go from 2011 into 2012.
Join Herb and see if his predictions and hopes for the New Year are doable in today’s VOX Daily!

I Predict The End In 2012!

By Herb Merriweather
With all of the hoopla and pop-scientific attention given to the Mayan doomsday prophesies, rogue comets and other world-ending events, I’ve decided to follow along with my very own ‘Predictions of the End’ for the voice over world for 2012! Some of these earth shattering predictions will affect you personally, profoundly and professionally. Others will simply amuse you as you read in disbelief. Whether these prophesies (sic) come true or not, time will tell. I have based these prognostications on trends and discussions overheard and gathered from various sources.
DISCLAIMER: Since I neither claim to be a prophet of ANY kind nor have I ever made an accurate prediction in my entire life; I strongly suggest that you read these peeks into the future with a very large grain of salt–and a ‘wink wink, nudge nudge, say no more’ attitude!


Paul Strikwerda and others have highlighted the alarming trend of ‘settling’–customers and clients ‘settling’ for less than the best product and voice actors ‘settling’ for mediocre output and less than professional pricing. The cream will rise to the top and folks will start attaching themselves to excellence again.

#2 I PREDICT THE END OF THE P2P DEBATE (or at least a lessening of it)

It takes a lot more than an online presence on a busy website to ensure a healthy voice over career. The proper mix of ongoing education, online marketing, professionalism and good ol’ pavement pounding ALL combine to bring work to your door and keep clients returning. More and more voice actors will start being responsible for their own success–or failure.


Back during the Gold Rush of 1849, everybody wanted to ‘strike it rich’, so they dropped everything they were already doing, invested in mining/prospecting equipment and moved to the mountains! After a short while skill, experience and perseverance began to take their toll on the ’49ers’. Those who had no skill walked away and so did those who had no patience to gain valuable experience. And when the ‘riches’ didn’t come in buckets right away, those with no perseverance were gone, too. Soon, the posers, the inexperienced, the fortune seekers in the voice over world will all walk away–leaving those of us who are seriously demented enough to continue on this career path!


Voice actors enjoy a celebrity/anonymity that is unmatched anywhere; no one knows who we are and yet some of us are more recognizable than many on-screen celebrities! The lines between the two camps have been severely blurred with voice over artists stepping out of the shadows (Don LaFontaine, Dave Fennoy), actors who move seamlessly between the two worlds (Hank Azaria, Phil LaMarr, Robin Williams) and the celebrity who can actually deliver a great VO performance (the phenomenal casts of ‘Mega Mind’ and ‘Despicable Me’ among others come to mind). With the explosion of opportunity afforded by the online experience–not to mention the global rise of game and cartoon animation–in the words of Sly Stone, Everybody Is A Star!


This prophesy must surely come to pass! Hallelujah–and happy voicing!
Herb Merriweather

P.S. Any Comments?

Do you have any hopes or projections of your own to share?
Happy New Year!

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Voices.com. Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Herb never ceases to amaze me… clearly full of such prophetic thoughts which can only help those who heed them to see more profits in the coming year.
    Thanks Herb, and my dear friends at Voices.com.
    Here’s to a prosperous and healthy 2012.

  2. I always believe that every year is a new chapter in every peoples lives. All I can say is 2012 will be the best year for me because I’ll be one of the panelist for the VOICE 2012 and I can’t wait to meet all the greatest voice artist of the world. See you all. God bless you and Have a Prosperous New Year everyone.

  3. I just have to add to #4, in the ‘stepping out of the shadows’ category, the name of Jim Cummings, a pure VO guy whose long, amazing career has been brilliantly topped by his performances in The Frog Princess and Gnomeo and Juliet. I can’t wait to see what characters he does next.

  4. Hi, Herb
    Thanks for your encouraging words. You and readers may be interested to know that I have just finished voicing the read of the novel “The Maya Codex”, by Adrian d’Hage – a double irony!
    Happy New Year!
    Jim Daly

  5. As a newcomer with Voices.com, I just wanted to let you know how much I have been enjoying your Vox Daily articles. They always contain something interesting and thought provoking and I look forward to receiving them. Your ongoing support is greatly appreciated. It’s nice to know someone is there for us as we plod along trying to make a successful career in this crazy, but wonderful business!
    I have managed to book one job since I started with Voices.com a few months ago and look forward to more opportunities in the coming year.
    All the best to you and yours in 2012!

  6. I think the Mayans will just have to buy a new calender like the rest of us. They probably doubted the world would be around this long anyway so decided to stop going on, if they’d done every year they would probably still be there working out dates for the year 3000.

  7. From my vantage point, it’s Y2K all over again. I lived through all the nonsense associated with that, and here we STILL are. Harold Camping said it would end a couple months back, and here we STILL are. When will we LEARN? That’s what I’d like to know. How ’bout this…”the mundane world ends when you STOP participating in it.” Peace.


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