Winning the voice over jobDo you know how to interpret the signs?
Are clients easy to read?
Just when do you know that you’ve nailed a contract?
Share your stories at VOX Daily!

When you’re working on a prospect or lead, sometimes there’s a glimmer of hope or obvious indication that you will indeed be their voice of choice. All of the pieces may seem to fit together – all they need to do is let you know verbally or in writing that you have their business. The question is, just HOW do you know that you’ve nailed the job? What clinches it for you?
This should be very interesting!
Looking forward to reading about your victories 🙂

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Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


  1. Stephanie,
    I laughed out loud when I saw this! I don’t know HOW I know, but I always know when I will win a job as soon as I’ve recorded the audition. I’m rarely wrong.
    My husband will ask, “How did the audition go?” If I say, “It was ok”- then I won’t get it. If I say, “If I’m not the first choice, then I was second choice”- then I am almost always hired!
    I think we all know when we are right for a project. Plus, I am confident that there are areas where I really am the best. Not arrogant – just confident. I also know when I do an audition and will not be the best.
    Know your strengths… but also know your limitations!

  2. Stephanie,
    How do I know? When the client emails or calls to say “We want to hire you for this job.” Up to then, I just do the best I can to deliver what the client wants and then forget about it.
    But, I keep all of my audition audio for the times when the client says “we loved that audition and want you to do it just like that.” I then listen back to my audition and to match that delivery and sound.
    Be well,

  3. Sometimes it’s just a “vibe”, because there some things we are absolutely suited for… but like most of us, I just keep throwing stuff out there. Some of it sticks. When I get the job, it’s a pleasant, happy moment, then on to the the job won, and next set of auditions.

  4. As I’m sure many others have experienced, even when you get the impression from the client or producer (or been told outright) that you’ve won a particular job, it can still slip through your fingers with the dreaded “The client decided to go a different way.” On the other hand (& I’m sure many can relate to this as well), I can recall 1 audition in particular that I thought others would be better suited for – and then I won the job!
    It’s probably a good thing we can’t tell 100% of the time which jobs we’ll win. Part of the fun of the VO biz is the anticipation of not knowing. After all, it’s more fun opening a present when you don’t know what it is:) Plus, auditions – both in number & variety – are great opportunities to expand & strengthen VO abilities!

  5. Stephanie,
    My experience is completely unpredictable. Of course, as was mentioned before, I do an audition and then move on and forget it.
    I’ve heard from a client as quickly as the same day I submitted the audition to several weeks or even a month or two after I auditioned for the project. That’s rare, though. The average is about a week, or just under that.
    So the bottom line, you never can tell.
    I feel good about every audition I submit; otherwise, why would I even bother to do them, right?
    The selection process is very subjective.
    The “best voice” may not be the one picked, and I can even say that I probably wasn’t the “best voice” picked for some jobs, but if the client likes it (maybe he/she thinks I sound like their nephew or a long, lost friend – who knows, and more importantly, who cares), then you take it and don’t ask questions.
    The highly competitive nature of this field teaches you to not think about what you believe you deserve or are entitled to, you just keep at it, always look to improve yourself through books and workshops, stay positive and eventually good things happen. As you grow in knowledge and experience, the jobs will grow in quality and quantity.

  6. There have been times when I knew I was the right voice for a project… but never got it. And there are also those times when I thought a particular audition was a “throwaway”… (you know, I’m doing this to humor myself) because I’m not the right attitude or tone, etc., and that’s the client that says we want your voice. And I’ve even heard from clients months later who want me to do a job based on an audition that I had totally forgotten about.
    Two things I’ve learned about auditions…
    1. I ALWAYS do custom auditions unless they specifically aren’t called for.
    2. Some of those audition audio files end up being produced by me and used in demos on my website!


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