Jure Martinec
IDEO
About Us
IDEO (pronounced “EYE-dee-oh”) is a global design and innovation firm. For more than 30 years, IDEO has
helped create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas.
We partner with leaders and change agents to identify new market opportunities, and to design and launch innovative products, services, ventures, and brands.