Sami Salmenkivi
Sami Salmenkivi Brooklyn, New York, US
About Us
What? is a new Swiss lifestyle startup focusing on watches. Our aim is to create products that are distinctive and interesting. The products will provide both great value for the money, and truly meaningful emotional benefits. Our hybrid watches combine classical watch making with digital mono- functions, technology and style, in distinctive and original ways, yet we don’t call them smartwatches. www.whatwatch.com