Tyler Borders
Tyler Borders Consulting
About Us
www.tylerborders.com
Like people, companies have the ability to influence; to make us feel, provoke us to believe, cause us to buy, and compel us to join. They can be powerful, with all of the limitless potential the mind and body can muster. Or, like people, companies can fade and fall short.
At the epicenter of it all, is one indispensable reality: The success of an organization is decided by other people. Like it or not, how people perceive your company will directly alter its fate. It’s reputation. I call it brand.
The formula is simple. To thrive, an organization must have a crystal clear understanding of Self: Ethos. Personality. Purpose. It should be authentic, emotive, and run deeper than the product or service. Then, this story must be told brilliantly.
If any chemical in the formula is off, the reaction suffers. That’s where I come in.