David Ciccarelli, CEO of Voices.com, Presents Search Marketing in the Google Era
April 2, 2008
David Ciccarelli gives a crash course on Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at the TechAlliance in London, Canada.
Esteemed web guru, David Ciccarelli, President and CEO of Voices.com, will be presenting an overview of the techniques and resources available for increasing website visibility in the search engines for the TechAlliance during IT Week, open to members of the TechAlliance and non-members free of charge sponsored by Lovers atWork Office Furniture.
During this session, participants will learn what search engines value in a webpage, how to construct a webpage and website in the optimum manner, and how to optimize the content for top ranking in search engine results. Participants will also be taught how to effectively identify and research appropriate keywords and keyword phrases.
Additionally, this session will introduce the concept of pay-per-click search engine advertising, measuring your return-on-investment through web analytics, and the niche strategy of Long Tail selling.
Download the PDF Version: Search Marketing In The Google Era PDF
Download the PowerPoint Version: Search Marketing In The Google Era PPT
To learn more about the TechAlliance, visit: http://www.techalliance.ca
To learn more about Voices.com, see: https://www.voices.com
TechAlliance is a membership-based organization that exists to represent, support, and accelerate the growth of technology companies to the benefit of the entire regional economy. From high profile power networking events, which routinely attract over 150 of the region’s business, research and technology leaders, to informal relationship building, TechAlliance is committed to helping their members grow their business network. TechAlliance is committed to helping develop this region’s knowledge-based industries into a collective economic powerhouse.
Based in London, Canada, Voices.com provides an online marketplace, facilitating transactions between business clients and voice-over professionals employing a comprehensive suite of web-based services. Clients that have worked at Voices.com include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, US Army, the US Government and more.