Canadian Bev Standing Voice Behind Hilarious New Kraft Cheese Campaign
June 9, 2014
The voice of the new Kraft shredded cheese commercial involving jumping off of a building in Wingsuits, all due to a misunderstanding over a distracting, delicious dinner, is Canadian-born voice actress Bev Standing.
Standing brings two of the cheesy 30 second ads to life, which are currently airing on two Canadian cable networks and racking up views on the company’s YouTube channel.
Based in Toronto, Ontario, Standing became involved in the voice-over industry in 2008. Acting on a whim to take her mind off of the tragic year she had just endured, she decided to take the VoiceWorx Weekend Warrior workshop. From there, she pursued more training, secured an agent at TaDa Voiceworks – who was involved with the Kraft project – and began securing clients while establishing a home studio. In 2012 Standing joined Voices.com, quickly becoming a popular and familiar voice on the site. Last week, she secured the #1 spot on Voices.com’s Weekly Favourites List.
Voicing such brands as Revlon, PepsiCo, and Clarins, the Kraft campaign was especially significant to Standing.
“My dad was an advertising executive and he had the Kraft account when I was young. The Kraft peanut butter bear was even my teddy,” she reminisces. “This project was particularly fun and meaningful for me, as he and I talked about the great Kraft commercials he was working on all of the time.” Standing’s father passed away in 2001. “I know that my dad would be so proud of this project and my involvement in it. It has all come full circle.”
About Bev Standing
Counting such brands as Kraft, Revlon, Kingsmill Resort, The Tampa Bay Times, Hellman’s, The National Diamond Store, Olay, Kellogg, Water Babies, and Jameson among her clients, Bev Standing, the daughter of an advertising executive, understands the power behind the message and the dynamics of delivering the words. Standing spent a number of years in the CBC studios as a Production Assistant in Radio Drama and brings nine years of marketing experience to the table, giving all of her projects an extra edge. This Canadian voice actress has provided the voice-over for numerous television and radio commercials, as well as iPad applications, YouTube videos, instructional videos, e-learning videos, corporate presentations, and awards intros – just to name few of the successful projects she has worked on. To learn more about Bev Standing and her work, please visit www.bevstanding.ca.