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Why Voice Over is Important to the Future

The human voice is an incredibly effective communication vehicle, able to convey and provoke emotion, as well as bring a brand voice to life. Voice over has long been a useful tool for creative professionals who aim to increase information retention, encourage audience engagement and increase accessibility. It is highly-useful for connecting and communicating with those who are visually impaired.

Additionally, as voice integration and activation becomes increasingly prolific, the human voice will find even more applications - providing the backbone of information delivery for a myriad of products and services, ranging from verbal health records, and medication reminders, to continuing education materials.

Vocal characteristics and voice over applications will vary by industry, hinging on who the target demographic is and how the voice over is being integrated to support a product, or service.

“For a long time, there were limited opportunities for senior voices, as the trend was for younger, middle aged-sounding voices. However, need for the experience, sincerity, and reassurance of a senior voice seems to be bucking this trend. Many clients are finding the older voice often carries more character, weight, patience, and reassurance, and less ‘sell’.” - Mike Drew, Voice Actor, Auckland, NZ

About this Report

This report explores:

  • Industries that are anticipated to be affected by the senior demographic shift, and how voice over may be integrated into related products, services and communications.
  • Voice over qualities that will be sought after to appeal to the senior demographic and industries that service it.
  • How voice over work could emerge as a viable career option for older Americans, whose vocal qualities may be in higher-demand in the near future when the senior population has more influence.

About the Research

This report contains a combination of third-party research, observations from Voices.com’s vast internal data, client testimonials, and insights from the company’s annual survey of approximately 1,000 creative professionals.

About Voices.com

Voices.com is the largest online marketplace for audio and voice over products and services in the world, and is comprised of half a million producers, voice actors, and talent agents.