Explainer Video
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
targeting consumers on the go New year products in stores has been really difficult without data or scale. But with this star media, that's all history. Think about all the targeting you can do online now. That's what you can do with this star across location based media. How does it work Any time you use that smartphone in your pocket, your location is registered at the gas station in the mall while at work and even while you're driving down the highway. So by knowing the location of people in the real world, we can target them when they're in view of our inventory. That's pretty awesome. You can leverage these insights in two ways. First Israel World Retargeting. Let's say you're a big box retailer and you want to target all the customers who came to your stores this weekend. Any customer who uses their phone while at your store becomes part of our target audience. Then, when those same people are at the gas station Jim office arm, all we target them with our location based screens. Second is behavioral targeting. Let's say you're a restaurant chain trying to reach parents with kids we look at which consumers visit schools between seven and nine AM Monday through Friday. These consumers have demonstrated the behavior of parents and now become part of our target audience. So basically, this star media applies all the targeting. You can do online toe high impact digital screens in the real world. Now that's cool.