PERSIL AUDIO VISUAL
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
British (General) British (Received Pronunciation - RP, BBC)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
you're very proud of your country, and we don't doubt that. But when was the last time you actually wore your national dress? Mm, it's been ages husband, But don't beat yourself up about it. The truth is, nowadays we all dress alike. That's why it's so hard telling nationalities apart. But that said, there is one true exception out there. The Emirati is they're different. They take pride in their national dress, the Condor A and the abaya wearing it wherever they go. It's the reason why Hankel introduced personal, black and personal white to help keep them looking clean and new. So we felt Wouldn't it be great if we could celebrate the pride Emiratis take in wearing their national dress? And we spotted the perfect opportunity to do just that, an idea inspired by the unique shape off the two personal bottles. We designed customize sleeves in the shape of Emirati men and women with interesting characters, silk screen printed on them. When fitted around the body of the bottles, they truly took a life of their own. Then what? December the 2nd 2013 U A E National Day. We launched these limited edition bottles in stores all across the country. The response was incredible. The entire batch of 10,000 bottles sold out in just four days, making it Purcell's most successful promotion campaign to date. It was a true testament to a country that prides its sense of identity. Purcell is now implementing the idea in Kuwait and Saudi Arabia in the second quarter of this year.