Case Study demo (Audition for IAMS social media campaign case study)

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Video Narration
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Description

Friendly, professional, real... I'm the perfect voice for case studies. I've also been an award-winning copywriter for many years, so I know exactly the tone and style you're looking for.

Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (Canadian-General) North American (General) North American (US General American - GenAM)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
beautifully shot. 32nd spots may be effective for broadcast, but they often fall flat. In a personal environment like Facebook on Facebook, people don't just want to watch your ad. They want to be part of a discussion. That's why when I am wanted to extend their TV campaign into the social media realm, we knew it needed a conversational tone. Tailoring content for Facebook makes a difference in engagement, and we've got the numbers to back it up. The follow up turned out to be a great idea. Each post gathered more interaction than our original and kept engagement high for weeks. In the end are three Facebook tailored posts have collected 86,500 likes 8800 and 13 shares and 3600 and 43 comments. That's a lot of dog gone engagement