LuminAID - Give Light, Get Light Program @ SXSW
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EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
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this is illuminated. Originally conceived for first responders and disaster zones, this'll inflatable innovation has become the darling of campers, boaters and lumberjack hipsters everywhere. In 2015 Lumen eight Labs approached Javelin with a challenge. Use the power of social media to reactivate awareness and interest in their global initiative for good. Get light, give like way knew it would be demanding. But in the end, how could we say no? Our solution? Make it big, make it bright and most of all, make it work for Mobile First. Once we did that, we needed a venue with lots of eyeballs. End an audience with an appetite for doing good. Introducing the illuminate station at South by Southwest, a vending experience packed with over 1000 free products dedicated to a singular cause, spreading light to those in need. Over three days, festival goers were encouraged across multiple touch points to follow and join the effort. A simple tweet set them and our machine a one time use coat. Find us on, punch it in to get their illuminate and have one ship to a community in need. 1000 lights for them. 1000 lights for them win win. I think what's awesome about this is like not only are we like helping ourselves, but also being able to help other countries over the life of the campaign. We increase followers by 116%. On March 18th in Austin, we were the top two trending topics and compared to the same period last year, an 800% increase in sales. You know where a new company so finding expertise in a coordinated marketing campaign like this? We actually learned a lot from working with the team, and most of all, it just felt good doing good.