L'ORÉAL (UPSCALE AUSTRALIAN)
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Top Talent
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Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
AustralianTranscript
Note: Transcripts are generated using speech recognition software and may contain errors.
in 2012 L'Oreal Paris had been the chief sponsor of the Loreal Melvin Fashion Festival for over 10 years. Still, the iconic brand wasn't doing enough to engage their customers in the digital space. Appointed by L'Oreal Paris to lead the relaunch of the brand online during Loreal Melvin Fashion Festival 2012 we needed to deliver a campaign that not only helped build engagement with the brand but also drove sales growth for their makeup portfolio.