Explainer | 2017
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
How do you reach young people on DH in such a way that they view your message as relevant content? Not as advertising sta billow, manufacturer of writing instruments and very popular with young people, found the solution in a perfect synergy of content, marketing and social media. This start is one of your customers. Let's call it Steve. That's a strong name for a dot Steve, Along with the rest of your customers will find his own way to your brand. It could be through social media and e mail, a banner at something in the press, on the TV. The list goes on and on, and it will be different for everyone every time. After four years and markets and having created a new category in the U. K. Penetration in the breakfast biscuits market had started to level off. Belvita had to think differently and creatively to reignite growth. We took It's simple and relevant consumer insight, and we moved Belle beater from a breakfast back up to a positive choice that will help consumers start every day as a winning day. Christmas is a magical time of year where nothing brings a parent's more joy than watching their Children open their presents. We needed to get mum to choose Cadbury during the Christmas months by reminding her that cabaret is the key to the joy and magic of Christmas.