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Vivek Bhurtun Demos

Reading, Reading, GB

ROSETTA -Truly personalised videos are now possible

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7
Category
Educational
Language
English (British)
Voice Age
Young Adult
Description
Browsers and devices all interpret code differently—so advertising wasn’t always perfectly rendered. Requiring browser-specific code and hours of development time. A new standard had to be built. Rosetta is the code base—built in HTML5, CSS and JavaScript—that allows ads to be consistently rendered on any device, browser and operating system available today. It eliminates errors with text, formatting, layout, functionality and viewability that often occur. With Rosetta, campaigns come to life faster. And media always looks consistently perfect.

A video I narrated for conversant media, which was showcased at the Cannes film festival in the innovation category.