Narration, E-Learning \"BMO/The Amazing Race\" **Business Video Presentation**
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (Canadian-General) North American (General) North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
B mo has branches from coast to coast to coast. What if we could activate every single one of DR Credit Card sales and unlocked humanity? That's at the heart of the bank toe lift? A key brand health metric. Welcome to the Amazing Race, Canada and welcome to a one of a kind strategic partnership with Canada's most watched show during the summer. All teams are now flying from Toronto. They must search the airport for the woman at the BMO kiosk who is here to help with their next clue. We integrated the chemo brand products and employees into every aspect of the show, including the show's iconic ripping leads the most here to help for this leg of the race. You have 275 U. S. Dollars on your cash back World Elite Master part. As contestants on the show raced across the country, so did our six race inspired TV spots. This program is brought to you in part by BMO, from coast to coast to coast. We're here to help. The Home Bay is a beautiful small town of 900 people, lots of families and real sense of community. Working at BMO. You know everyone when they come in until we welcome them into the branch and it's very warm place. What I love most is helping companies that are at the very beginning of their journey who have a big idea but need to be able to work with a partner that understands their business and is able to help them grow to the next level. I'm going to Dawson City to meet Tina and Susan Boehner's of Dawson Hardware, and it's so special to be bringing their business to be moved. To deepen engagement, we created an online game that gave Canadians a chance to run their own amazing race with BMO Branch is placed at strategic intervals throughout the game, effectively activating every branch in Canada. The partnership included page takeovers where relevance would be highest and a BMO race round up preparing each week on the social. During the campaign, BMO saw 71% lifting visits to be mo dot com. More than 550,000 video views, more than 66,000 game plays. We surpassed aggressive credit card acquisition goals by 5% and lifted brand favorability scores by 13 points by drawing a parallel between their race and the journeys of everyday Canadians. We proved whatever leg of the race you're running, we're here to help. We're here. We're here to help.