The Power of Personal
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
this is your target consumer. Recognise her? We do. We've known her for years. We've given her a pseudonymous, conversant ID, and every time we learn something new, we add it on demographic data. The Ides off all her devices so we can accurately reach her on them, purchases she makes from you and thousands of other brands. Video she watches, even places she goes. So we know what to tell her about you. In milliseconds, we custom build on, deliver the perfect message, selecting an image colours layout on headline from thousands of variations because we know the sites she visits and what time of day she tends to buy things way only reach out to her where and when she's most likely to care about it. Lately, we've been noticing some new browsing behaviour. Our strategy updates even before she visits the next Web page way. Know what messages She's seen, what she's browsed on, what she's port, even when she buys it in store, way noted in her profile, and move onto the next part of the storey. Wherever she goes, you can continue to reach her with messages that matter. That's how we have a lifelong conversation with just one of your consumers. With incremental results, you can see now multiply that by millions of profiles growing and getting smarter with billions of new data points every day. That's the power of truly understanding your customers and knowing what they want to buy before they know it themselves. That's the power off conversant.