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British (General) British (Received Pronunciation - RP, BBC)Transcript
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marketing agency M K T G commissioned US to film A Beats by Dre event It took place in London as part of a global tour to showcase the beats range of products to Apple employees. They wanted a fast turnaround edit of the Kino presentation Onda documentary short of the London leg. To slot into a larger film of the whole tour. The client asked for a high energy fly on the wall documentary style of filming, including product interaction, branding signage and beats Deko as well as exterior shots of London to highlight the cosmopolitan location. The beets event was held at the Mondrian Hotel, so the week before, we did a site visit to research the venue and gather logistical information. Armed with this knowledge, we were then able to work out what equipment would be best for the job. We decided on high end, but like cameras with prime lenses to give us a cinematic feel in low light to enhance production value, we shot motion controlled time lapse on GoPro and DSLR cameras, which were all controlled by a new piece of equipment called a genie. As this was a fast turnaround shoot, we worked closely with M K T G to provide them with various video edits as well as a portfolio steals photographs. This allowed them to deliver the event report on time to their clients the very next day.