Microsoft Xbox's Sea of Thieves - Guinness World Record!

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Description

Sea of Thieves is a new shared-world adventure game developed by Rare for Xbox One and Windows 10 PC.

In this new world, legends aren’t born. They’re forged through beginner’s luck, happy accidents, daring deeds, and, sure, even the occasional epic failure. Players who set sail in Sea of Thieves unfurl their own unique pirate legends. A game of legends requires a legendary ad campaign, so 215 McCann decided to start things off with a bang. Literally.

The agency partnered with Microsoft’s lifestyle marketing team to shoot David “The Bullet” Smith out of a cannon 195 feet and set a Guinness World Record for “Greatest Distance Travelled as a Human Cannonball.” A man was launched to launch our campaign.

Then, to honor the most ridiculous deeds and unexpected accomplishments in this shared-world, the agency created a huge pirate museum. They enshrined real players as certified legends of a weird open sea. And everyone’s favourite treasure hunter, Sean Astin, guiding tour groups in the Museum of More Pirate. Eight unique videos bring different game elements to life online and in movie theatres near you.

The campaign aired globally on paid media (OVTV, SEM, High Impact/Standard Display, Cinema, Owned and Paid Social, OOH, Retail, Influencer) on April 2, 2018. Sea of Thieves is available now on Xbox One and Windows 10 PC.

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Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
black beard. One eyed Gary, the cracking pirate legends come in all shapes and textures in Xboxes. Sea of Thieves. Players can become legends for almost anything. Partnering with Microsoft's lifestyle team and Dave The Bullet Smith. See if Thieves launched the game by launching a legend of their own, getting ready to attempt to break a record for a human cannonball launched. This is a family tradition trying to do the biggest, highest cannonball shots. Then see if thieves launched videos starring legendary actor as a legendary curator telling legends of real players who Beta tested the game on This is Notorious Cat True Longer. Now this piece depicts the legend of Lizza LaRue. This is everybody's favorite pirate. Pick a room, Mr Crackin. In the end, see if thieves launched a legend. Honored legends and innocence became legends. Because nothing's more legendary than making things like this possible. I can confirm a new Guinness World