Wendy's Pop Deal
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Everyone loves delicious deal. And when hunger strikes, snap decisions are made. But Wendy's doesn't flood your inbox or your mailbox on what good is an offer if there's nowhere nearby to redeem it, we had to find a way to put deals right in the wallets of consumers. At the moment they entered snacking range of Wendy partnering with snap and pop wallet. We enabled when these fans to pop the $4 Bacon Deluxe off right into their mobile wallet by geo fencing, all Wendy's and Competitors locations. We served timely pushed reminders that their favorite burgers were within walking distance and only four bucks swipe saved, snack simple. Wendy's is the first advertiser in Canada to execute a safe to wallet offer. Our campaign is the first in North America to leverage proximity based push reminders. Through pop wallet, 6.3 million impressions were delivered. 46% of video viewers saved the offer to their wallets. Wendy served up delicious value at the perfect meal finding moment, exceeding sales goals by 282%