Toyota Olympics
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Toyota started 2018 with an important task to announce their commitment to provide freedom of mobility to all through their start Your Impossible campaign, they brought Snapchat a message. When we're free to move, anything is possible. What better way to drive that message home and to surround a cultural event all about people doing the impossible on what better way to do that? Then, on Snapchat, Snapchat brought the audience 81 million users engaged with Olympics content on Snapchat globally and 45 million in the US, 67% of daily active US snap shatters and the world took notice. Toyota showed their support for Olympians prior to the Games with snap ads running in our stories and shows that documented athletes journey to pee on Chang. Our partnership kicked off globally the lens running in 23 countries on the date of the opening ceremony, giving snap chatters around the world away to engage with and show their support for Olympic athletes. Lens also saw national attention in the US with an on air call out in prime time on NBC. Toyota's mobility message came to life throughout the game, with snap ABS running in 23 market rallying around Toyota's mobility message snap and a second lens ran in celebration of the Paralympics. When we're free to move and free to communicate, anything is possible.