New Canadian Dining

Profile photo for Joe Donelan
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Video Narration
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Description

Stella Artois makes Canadian dining special.

Vocal Characteristics

Language

English

Voice Age

Middle Aged (35-54)

Accents

French (General) North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
in Canada. The meal occasion is dominated by wine, and while still has already established in dining, it just wasn't connecting with Canadians. So we moved away from white tablecloths and focused on European intentions, serving beautiful plates with high quality ingredients that made for sharing. We created a scalable idea with four pronged approach and rolled it out across Canada. We set out to own meal occasions in an approachable way. First, we focused on casual gourmet dining on premise. By creating this Stella and Starters program we gave, Pio sees the flexibility to run a promotion with a premium food partner period with Stella at Sua and create their own Stella specials based off their existing menu. Next, we brought Casual Gourmet to the emerging meal delivery market by partnering with Canada's leading at Home Meal Kit delivery service. After that, we activated in retail. We invited people to elevate meals at home by placing neck tags with unique premium recipes that pair perfectly with Stella Ott wa And finally we invited Canadians to meet us at our European Cafe to enjoy a change of pace and a taste of casual gourmet over 2018. We help Canadians live local the European way, elevate everyday meals and enjoy casual Gourmet 2018 marked the start of something Big Costello Odds wa.