HP - Rock On 2018
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
all brands want to be famous to be recognised worldwide, and Toby loved because brand love and staying relevant in culture drives business results. That's why even the world's most famous brands need to keep communicating in new and emotionally engaging ways through creative ideas that captured the hearts and minds of consumers worldwide. Have you ever wondered where these creative ideas come from? Let's take you on a whirlwind tour of the ideas business where creativity rules on punishing deadlines crushed struggling computers. They're over 15 million creative pros worldwide, a lot of them working in different kinds of agencies advertising, social branding, content. Digital thes agencies are hired by a brand marketing team to develop creative ideas and materials that ultimately make up a marketing campaign more often than not to a ridiculously tight deadline due to the huge pressures put on their work flow systems, the agency usually suffers numerous technical meltdowns at critical times. Along the way. This idea's business is tough on computers. Let's find out what it's like for them out there by asking some creative prose. My computer, I have to admit, is under a lot of pressure because using Photoshopped, Adobe Illustrator in design, hint of after effect sometimes and then the spinning wheel of dude comes up. Yeah, anything to avoid spilling will deem is my computer. We're seeing that presentation formats are heavier, the files that creating a bigger on that puts a lot of burden on the machines that were using directors now wanted to shoot in four K, sometimes even shooting an eight Kate at the same time. Those computers in between those anything jobs are handling post production. C g I Getting into the detail of the technology is just not interesting for them. People want things that just work. There are millions of creative pros out there who need the power of Z. Now go on, get out there and get him.