Robert Beddall - Commercial
Vocal Characteristics
Language
English (North American)Voice Age
Young Adult (18-35)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Robert Battle, the biggest cyber security threat facing most businesses, isn't from their computers. It's from that princess and, surprisingly, the I T managers that most businesses have no idea. But rather than telling them about all the dangers, we created a hacker of our own to show them HP offers the world's most secure printing solutions. But because no one knows that print desert risk, no one cares. Our job was to open the eyes of I t pros and get them to see how vulnerable that company might be to do it. We knew how HP needed more than a typical boring business to business campaign. So instead we created an emotional human story. Throughout the 6.5 minute film, The Wolf brings us along for the ride as he uses unsecured printers Tack, a Wall Street investment bank. Ultimately, he uses his print acts to see or some highly sensitive client documents, ones that assure to destroy the company. With over 15 million views, HP is creating a conversation by showing the I T community that nothing is safe if they're printers aren't hate to be secure with more chapters in the works, the wolf is just getting started