Jägermeister: The Ale People Are Drinking Wrong

Profile photo for Makonnen Kenya

Makonnen Kenya

Not Yet Rated
0:00
Voice Assistant
5
0

Description

For a school assignment, I provided the voice over for a fictional Jägermeister campaign video. The aim was to solve a unique client issue based on a provided brief, which in this case, was the fact that most people drink the German liqueur incorrectly.

Read More

Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (General) North American (US General American - GenAM) North American (US Mid-Atlantic)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
Yeager meisters challenges that people don't know how to ******* drink it. Jagermeister is meant to be kept at minus 18 degrees Celsius, and people need to become aware of the tragedy that is drinking Jagermeister wrong. This brought us to our big idea of serve perfection. Our plan was to emphasize that if you aren't drinking Jagermeister at minus 18 you aren't drinking it right to get this ingrained in the consumer's minds, we made it easily identifiable through temperature change indicators. Jagermeister is now able to tell you when it's prime for drinking. Our first phase was to make the temperature. Jagermeister is meant to be served at identifiable from the moment of purchase. This took the form of taking Edgar Meister off of the shelves and into a freezer, giving consumers of physical and visual indication of how does meant to be served at minus 18. Just in case our consumers still don't get the point we have created on the bottle stickers that simply identify win the bottles at the perfect temperature to be served. Our second phase is to introduce micro climates. These will be provided to bars to keep the bottles at the correct minus 18. And no, we didn't forget about Experiential. We developed this by placing large thermometer installations in cities across Ontario. These thermometers dispenses Schnapps. Glass, a k a good master shot glass when the city they're in is minus 18 they're trackable on the website, which allows users to see which cities are the perfect temperature to serve Yeager meister, So to briefly summarize, drink it minus 18. Drink it minus 18 and drink it minus 18. Yeager, Maicer serve perfection.