Sample Radio Spot for Used Car Dealership

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Lee Mercer

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Video Narration
4
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Description

Client:
Otto’s Used Cars

Voice Age:
Young Adult (18-35)

Gender:
Male or Female

Job description:
Otto’s Used Cars is a used car dealership that normally targets families looking to upgrade their current vehicles through a trade. Through this campaign, we are trying to target students and young adults with a promotion.

Art Direction:
This is a soft sell ad. Think of a young adult talking to their friend and sharing a cool promotion that they heard about. Casual and laidback approach.

Category:
Radio

Industry:
Retail

Style:
Casual, Laid Back

Language:
English (North American)

Accent:
US North American

Word Count:
124

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Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
taking the bus is a drag. I used to be late for class all the time. And chasing after buses is not a cool look. Luckily, taking public transportation is a thing of the past for me, Thanks to all those used cars, I was able to buy a car that fit my budget in style. And now I arrive on time every time for a limited time. Autos used cars is offering 50% off all models for students, and it's easy. All you have to do is show your student I D card and be handed the keys to your brand new ride. Hurry in today and get your will so you can finally say goodbye to the bus for good. All those used cars has something for everyone.

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