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Animatic
A rough version of a TV spot, usually with storyboard images set to music and voice-over, for client presentation of a concept.
Announcement
A commercial or non-commercial message. Also referred to as a spot.
Announcer
The role assigned to a voice-actor that usually has non-character copy. Abbreviated as ANN or ANNC on scripts.
Articulation
Clear enunciation.
Attitude
How the character feels about a certain product, or how an actor comes across in general.
Audio
Transmission, reception or reproduction of sound.
Audition
A non-paying, trial performance for voice talent where voice-over copy is read. Usually takes place at an agents office, an ad agency, a casting dire...
Availability
Literally, the time an actor is available for a session. Advertisers or producers will call an agent to find out about an actors availability.
Back Bed
The instrumental end of a jingle, usually reserved for location, phone numbers, legal disclaimers, or any other information the advertiser needs to ad...
Background
Known also as background noise, its whats placed behind the voice-over. Mainly music or sound effects.