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Frequently Asked Questions
That depends on what kind of a digital ad you’re running: The video ad length that’s best for Facebook is 30 seconds On Facebook, users tend to watch 80% or more of a video that is no more than 30 seconds long. The best length for a video ad on Instagram is 60 seconds Video ads on Instagram tend to be longer for brands, as they take their TV commercials and post them on Instagram. The attention span of an Instagram user is much longer, as long as you create an engaging ad that is worthwhile to watch. The ideal length for a LinkedIn video ad is less than 15 seconds LinkedIn recommends you show your audience what they want to see within the first 10 seconds of the video, as viewer attention drops off after that point. LinkedIn also suggests using graphics, text and burning-in video subtitles, as most will watch your ad with the sound off. The best length for a YouTube ad is said to be between 15-30 seconds, however ads between 5 and 15 seconds can achieve their target. On YouTube, all viewers are exposed to at least the first 5 seconds of an ad (even if they’re skippable ads), so you should aim to hook the viewer as well as introduce your message/brand immediately. A study by econsultancy demonstrated that viewers who stuck around for 15 seconds drove 83% of total conversions.
Because advertising options and specifications change frequently as platforms update their options, it’s best to check in with each platform individually to ensure that you have the right dimensions and format. Here are the links to the digital ad specs for Facebook and Instagram, Linkedin and Youtube.
Yes. While it’s true that you should prepare for the possibility that viewers won’t hear your ad because they may have the sound off on their device, it is still a good idea to include sound like music and voice over. Including sound will create a richer experience for those consuming your content, as well as create another form of connection between the viewer and your brand.
Yes. Adding captions will ensure that your messages reach viewers, even when they have the sound off. Additionally, because captions can be formatted in many different languages, they can also enable you to translate your content for international distribution. Read more about the art of subtitling and dubbing for international markets.
Your messages should mirror your intention – and for business, this comes down to understanding your brand voice. When creating or reading your message to check for tone, consider: 1. Your message should evoke the right emotional response from your audience. Test your message on a sample group of people who fit your target demographic and ask how it makes them feel. 2. Ensure that the words you’ve chosen and your vocal tone match your brand values (e.g. honest, straightforward, transparent, etc). 3. Your tone should match your audience’s tone. For example, if they communicate in a casual manner, so should you.
The standard industry price is about $1,000 per minute of professionally-produced video. Within this cost you may budget for: 1. Videography 2. Animation 3. Voice over Note that this example rate is just to produce the video. If you want to use the video as part of a paid campaign placement, you also need to budget for paid spend on advertising.
Most companies spend about 5% to 15% of annual revenue on marketing. As a starting point to calculate your budget, take your marketing budget and break it down, so that: Approximately 35% to 45% of your overall marketing budget is spent on digital marketing activities. Approximately 15-25% of your digital marketing budget is allocated to social media marketing efforts (organic and paid). For example, if your marketing budget is $100,000 yearly, then approximately $40,000 (40%) would be spent on digital marketing, and $6,000 – $10,000 of this budget (15% – 25% of $40,000 digital marketing budget ) would be spent on social media marketing.
Voice over for a digital ad would fall under the broadcast category. For broadcast voice over work through Voices you pay only for the usage you need. Pricing is based on the broadcast category, market and time period you specify.
When your contract expires, if you were satisfied with the voice actor and would like to hire him or her again, you should extend a contract renewal. Ideally, it’s best to time the ask to renew before the contract expires.
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Online Ad Voice Over
What is an online ad?
An online advertisement is a method of marketing online through advertising. Online ads allow advertisers to market and target audiences specific to their niche or product.
Online ads being placed in front of a particular audience to gain traffic involves someone publishing the ads through a specific advertiser. Online ads can show up on various channels such as emails, web browsers, mobile phones, email, and search engines.
The use of online advertisements and marketing channels for them continues to grow. In 2021 alone, digital advertising made up 64% of total advertising. Its projected increase was 25% year over year in 2021.
There are several types of formats for online ads. All of these formats can be placed on various platforms, ultimately allowing you to reach countless consumers at once.
What makes a great online ad?
Countless online ads successfully gain traffic by reaching their target audiences. While it’s not possible to control the actions of your target audience, it is possible to increase your chances of your ads gaining attention.
Several factors can be implemented to yield desired results when it comes to online ads.
Pinpoint Your Target Audience
When selling online, identifying your target audience is one of the most critical steps in online advertising. First, it’s essential to know who you are targeting and why. By pinpointing your target audience, you can decide which marketing strategy to implement for your online ads.
This will allow you to tweak the ads to fit better your target audience that can help your ads convert into sales. It’s best to utilize and compare data that can help you reach that specific audience more precisely.
Identify Your Goals
When starting, it’s crucial to have goals in mind in terms of your online ads’ overall performance. Identifying your goals will give you a clear look at what you need to do to hone in on your target audience, which metrics to improve, and how to refine ads for better conversions.
Test Your Ads
Testing your ads will clarify which direction is the best way to go. Therefore, it’s essential to try them first to see and compare how they will perform.
Split test ads by setting up two versions of the same ad. By testing two different versions of your ad, you better understand which one executes best. You can then further set up more ads in the way the successful ad performed. This also helps increase conversions.
Effective Calls to Action
This factor is essential in an ad, having a compelling call to action. When you prompt clicks from your target audience, it needs to lead exactly where you want them to go. Never mislead traffic with inaccurate calls-to-action.
If they see your ad and expect to go to a signup page after clicking, that’s where they need to land. Or maybe on your ad, it says they will be given free information regarding your product upon providing their email. So take them directly to the page that your ad states. Otherwise, you will lose tons of targeted traffic.
Keep Aesthetics in Mind
A first impression is always lasting, and online ads are no different. Any ad should aim to impress the target audience visually. If the words are too big or the graphics are all over the place, it can easily confuse an interested eye.
Make sure images and fonts are clear and legible. Also, ensure the overall message is clear.
Importance and Beneﬁts of online ads
Today with the consistent rise of technology, online ads hold great importance in the success of a business. If you want to build an online presence and strengthen brand awareness, it’s important to understand online advertising.
There are many benefits to advertising online, especially when done strategically. For starters, you can make an impact. Since there are more ways to reach your target audience, you have the metric power to make a greater impact.
The most significant benefit of online advertising is its access to the rest of the world. Several channels provide a way into every kind of audience. Through these channels, you can naturally and safely build your brand and gain continuous exposure.
Lastly, it’s a cost-effective and efficient method. Online ads allow controlling a budget and yield results without breaking the bank. It also provides greater efficiency, enabling a publisher to market anytime and achieve excellent results without producing tons of work.
Examples of online ads
There are so many online ads types that it’s nearly impossible to fail at getting targeted traffic for your product or business. These different formats allow you to capture audiences on various platforms throughout the web.
Mobile advertising is among the best forms of advertising online. People spend more time on their mobile phones than they do on laptops.
This means you can reach your desired audience much faster. In addition, you have a greater chance of users interacting through mobile ads, which increases your chances of getting targeted traffic.
Social Media Ads
We live in the age of social media, which makes it ideal for placing online ads. There are a whopping 3.96 billion users on social media as of January 2022. Therefore, it’s nearly a necessity to advertise on social media platforms.
Doing so aids in creating brand awareness, decrease marketing costs, enhances the visibility of content, and ultimately increases conversions for your business.
Display ads are a form of graphic advertising. It’s a combination of a URL, texts and images, video, or audio. These include banners, animation, or images with text.
Display ads are viral for visually captivating targeted traffic.
Email marketing proves to be very effective with online advertising. For one, it’s budget-friendly and also helps to build social proof. Social proof is vital for a business seeking to grow through online advertising.
This method also highly converts and helps to create long-term customers and clients.
Video marketing has and continues to show great promise in advertising. A study revealed that 92% of video marketers said video helped consumers better understand their services.
This means a greater connection with consumers, building trust, and strengthening conversions.