Case Study/Award Submission Revised

Job #10567

Job Posting Details

Job # 10567 Case Study/Award Submission Revised

Posted Date
Nov 7, 2008 @ 23:47
Respond By
Nov 9, 2008
Word Count
English (North American)
Age Range

Job Description

This is a repost of an earlier job.


4-8 Middle Age (35-45) Female Voices needed for Campaign Overview - Voicing Womens concerns, synced to still photos of women: 8 Single Lines 2-15 words each. 8 images but we can use the same voice or variations. Video will be made available to selected talent if desired. Deadline for project is 11/11 so I will need final AIFF or WAV files ready to drop into final piece. I have attached a small MOV with placeholder VO for timing - as well as images for inspiration.

1 Female Narrator -Voice of the Agency

VARIOUS VOICES, Middle age - 35-45 year women -need 4-8 Distinct Voices.

1) “Getting your tubes tied is scary”
2) “I don’t want to get cut.”
3) “A lot could happen when you’re under, and you have no control over it.”
4) “I could die. How could my family get along without me?”
5) “I don’t know how we could afford it.”
6) “We want to spend more time together.”
7) “I want to focus on the kids I have.”
8) “I’ve been looking forward to some me time.”

MAIN VO - One Voice, "Voice of the Agency"

We had to change the conversation and give women a more empowering way to stop worrying about unplanned pregnancy for good.

When Conceptus approached us about Essure, we had a few things working against us. Like almost zero awareness and a lot of negative associations.

Because, until Essure, if you didn’t want to have more children, your only perment option was to get your tubes tied. And, contrary to popular opinion, that’s about a lot more than just tying . . .

Plus, women had gotten used to their temporary options.
Maybe not happy with them, but used to them.

And still, the fears of an unplanned baby loomed in their minds. Big fears. And we heard them again and again.

In just six months, we gave permanent birth control a new face, a new voice and a new promise women could relate to.

We shared a leap forward in birth control. And empowered women to take the next leap forward in their lives.


About the Client

Has posted previously.

Founded in 1987, Loomis Group is an independent, integrated marketing agency with offices and affiliates worldwide. The company energizes brands by inspiring people to change what they are doing, buying or thinking with strategic communication programs built to drive ideas through public relations, advertising, design and interactive channels.

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