Pine Grove Addiction Recovery_30sec Video Spot

Job #110379

Job Posting Details

Job # 110379 Pine Grove Addiction Recovery_30sec Video Spot

Posted Date
Jun 20, 2014 @ 10:46
Respond By
Jun 24, 2014
Word Count
Caring, Genuine
English (North American)
Age Range
Middle Aged
Internet Video

Job Description

Pine Grove is an addiction recovery center. It's an internationally known treatment facility for those struggling with drug addiction, alcohol addiction, sex addiction, eating disorders, professionals with addictive behaviors in the work place, professionals with disruptive behavior and mood disorders, etc... This 30 second spot is to communicate the story of an 1 addict; it's the story of HOPE. More often than not, when an addict comes to Pine Grove, they usually have more than one issue in their life. If someone comes to Pine Grove because they have a sex addiction, more often than not the he/she is also struggle with some type of chemical dependency, drug or alcohol. Instead of the addict having to go to two or three different treatment facilities, they will be treated for all addictions in one place, Pine Grove. Pine Grove's tagline is "One Place. Many Solutions."

Addicts usually don't want to remove the addiction in their life. They usually only will go to a recovery center if they are threatened by the court, a family member or if their employer suspends their license; suspension usually occurs with physicians/MD. Therefore, the AUDIENCE for the spot are the loved ones (family member or friend) who have given up hope on finding a way to recovery for the addict. Pine Grove is one of the more expensive treatment facilities in the nation not because of the location or the facilities, but because of the elite professionals involved in the treatment. Pine Grove's success rate is one of the leading success stories in the recovery industry.

Creative Direction.
30 Seconds
Take Your Time. Be sincere. Drive the vision and message of hope. Be caring. Kind. Tender. Rejuvenating. The music will mostly likely be a slow pace piano with high tones. The other side of the tone is the tone of boldness. Pine Grove isn't some wimpy little facility. They are overwhelmingly renowned. There's a boldness and strength that the spot should carry. Be that strength of hope that the family needs to hear. They have lost everything, all control and power over their loved one. Give them the reassurance that Pine Grove will help save a life.

The spot will live on their website. The campaign is a place off of Numbers. 5 Years Sober. 1 Marriage Restored. 1 Life Saved. Here's the Number Concept:
Lord Kelvin said, "When you cannot measure it in numbers, your knowledge is of a meagre and unsatisfactory kind." We are obsessed with counting things, from people and sheep to cars imported and McDonald's hamburgers served.
Time, distance, success, failure - all measured and defined by numbers. But facts and figures alone can't provide hope or reveal truth. Pine Grove can. And we have the numbers to prove it.


Note from This job posting has been reviewed and approved by staff. recommends that you slate your name and record a portion of the client’s script for auditioning. Please title the audition file with your name to assist the client in selecting an appropriate candidate.

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