GSB radio hesitation

Job #13277

Job Posting Details

Job # 13277 GSB radio hesitation

Posted Date
May 27, 2009 @ 14:49
Respond By
May 29, 2009
Word Count
50
Budget
$250 - $500
Language
English (North American)
Gender
Male
Age Range
Young Adult
Category
Radio
Market
-

Job Description

Shopper:

The concept is for a bank that offers checking with no minimum balance. Customers don't have to worry about being penalized. A man grocery shopping faces the dilemma of going below the minimum is afraid to hit the "amount OK" button. He hesitates for a long time.

The shopper character is a young man who is at the stage of his life where he has to be extremely careful about his checking balance and finances. He can't afford to be hit with fees and penalties, it's no small thing to him. Therefore his decision to push the amount OK is going to be weighed heavily. Pushing that button may make the difference between paying his rent or not. He's a guy who can't afford to make this mistake. His reaction to the cashier's prompting (see script) must be sincere, believable and poignant. It's just one line, but it must capture to some degree the essence of his situation. He could be panicked, nauseated, uncomfortable, uneasy, worried, etc.

Age range for this character is 22-26.


 


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