Ambulance :60 Radio Advertisement

Job #173475

Job Posting Details

Job # 173475 Ambulance :60 Radio Advertisement

Posted Date
Feb 9, 2016 @ 01:10
Respond By
Feb 10, 2016
Word Count
175
Style
Caring, Friendly
Language
English (North American)
Gender
Female
Age Range
Middle Aged
Category
Radio
Market
Local

Job Description

This :60 radio ad will be aired in a small community (~7500 households) in California. The advertisement is meant to educate the community about an ambulance membership program that covers out-of-pocket costs for a low annual fee. See attached sample script (not final).

The primary audience is men and women over the age of 55, on a fixed income, and with a higher likelihood of needing ambulance transport. The secondary audience is families.

We're looking for adult female voice talent that will come across as caring and friendly. She should be compassionate about people that may need ambulance transport and are worried about the cost. But also reassuring that there is a solution for guarding against those costs. The ad should imply some urgency for membership, but also comforting in offering a solution.


Note from Voices.com: This job posting has been reviewed and approved by Voices.com staff. Voices.com recommends that you record a portion of the client’s script to audition for this project. Please title the audition file with your name to assist the client in selecting an appropriate candidate.

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