Coalition Brand Introduction Video

Job #173538

Job Posting Details

Job # 173538 Coalition Brand Introduction Video

Posted Date
Feb 9, 2016 @ 10:38
Respond By
Feb 12, 2016
Word Count
Thoughtful, Sincere
English (North American)
Age Range
Young Adult

Job Description

This video will be an introduction to a brand that will be announced at a national conference for 1000+ collegiate women and a community of facilitators and advisors that support their development. The format of the video will be kinetic typography/motion graphics. We may show photos and graphics, but we want the VO to engage the audience, potentially standing on its own. We expect that we may use multiple VO artists to give the sense of multiple perspectives providing the story of this brand.

Audience: Collegiate women (primary), campus student life professionals, nonprofit professionals and women everywhere (secondary), college alumnae and corporate sponsors (tertiary)

Voice/tonality: We hope to sound as authentic but inspirational and empowering as possible. We want to avoid sounding stereotypically young woman or sorority, and more engaging—we want other young women on colleges everywhere to join our cause and for those who support us to be inspired to get on board also. This is a storytelling component, so a genuine tone that speaks from the heart, that is down-to-earth is ideal. Here's an idea of VO tone (authentic, real: )

Pace and background music: Because we may look to provide multiple VOs, please consider the following example back track as a guide for pace and tone:

Note from This job posting has been reviewed and approved by staff. recommends that you record a portion of the client’s script to audition for this project. Please title the audition file with your name to assist the client in selecting an appropriate candidate.

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