College TV spot: "Pathways"

Job #174809

Job Posting Details

Job # 174809 College TV spot: "Pathways"

Posted Date
Feb 18, 2016 @ 11:21
Respond By
Feb 19, 2016
Word Count
Motivational, Upbeat
English (North American)
Age Range
Young Adult

Job Description

Project Overview:
Voice over for a :30 TV spot to promote the statewide system of 7 New Hampshire Community Colleges. Spot is very music-driven with a strong beat, stylized visuals and motivational words with various scenes of alumni in jobs to communicate a theme of “Pathways” about career possibilities for graduates. VO budget to include edits.

To appeal to prospective students 16-20, but also parents.

Artistic Direction:
READ IS: “warm, motivational yet exciting and upbeat” – paced out slowly with pauses for a :30 spot. Read should NOT sound too “bubbly or high-pitched” or too much like a “sophisticated marketing professional”, but SHOULD SOUND: “authentic, strong, inspiring and energized”.

Note from This job posting has been reviewed and approved by staff. recommends that you record a portion of the client’s script to audition for this project. Please title the audition file with your name to assist the client in selecting an appropriate candidate.

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