Job #194

Job Posting Details

Job # 194 Launch

Posted Date
Mar 4, 2005 @ 00:07
Respond By
Mar 25, 2005
Word Count
Age Range

Job Description

We are launching a new brewery and are looking for a good character voice to use in our launch radio spots. The initial spots will consist of a man in a direct conversation with the audience, his voice and mannerisms are fatherly or grandfatherly and trustworthy. Steady, strong, respectful and reassuring. Measured, confident and perhaps just a little grumbly. It will be an almost familiar voice. Folkys and fun or at least a little mischevious (?) It must be unique and one that we can tie into the brewery for future campaigns.

The concept is to initially run 60 second spots that introduce the brewery in a simple and direct conversation style with very little production discussing our brewery concept and our beer and why it is just that good beer then switching over to 30 second spots for the remainder of the launch campaign.

Here is a very rough idea of the 60 second spot... and I do mean rough.. the exact copy is not yet back but this will give you an idea....

.... well Edmonton... our very own world class beer is finally here... maverick supreme lager.... the Maverick Brewing Co. has just opened its doors in the heart of downtown edmonton. Now this is no little brew pub or micro brewery, it full fledged destination style craft brewery that edmonton can really be proud of. It is locally owned and operated too.

Maverick is brewing one beer and one beer only, Maverick Supreme Lager. Supreme because it is made with the highest quality Bavarian and Bohemian Original Field Malts carefully blended with highest grade Alberta Barley Malts, we are using Saaz hops which are considered the finest hops in the world. We have developed our own proprietary yeast and use only purified water. Nothing else goes into Maverick Supreme lager. You will not find us using any adjuncts, fillers or chemical short cuts. The beer is made using traditional bohemian methods by first cold fermenting and filtering then aging (maturing?) it for an extra long 45 days at ice cold temperatures. All this effort makes for a beer with incomparable quality and character, a rich thick head and perfectly balanced taste. It simply the best lager you have ever had. Period. World class beer brewed right here.

Look for us at your local liquor store or your favorite bar or pub and please give us a try.... you wont be disappointed.... we at maverick brewing thank you for your time... (two seconds of complete silence) ...

Compensation is negotiable.


Received at 10:00PM EST on March 3rd, 2005.

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