4 ways to build an online product

Job #21631

Job Posting Details

Job # 21631 4 ways to build an online product

Posted Date
May 27, 2010 @ 16:55
Respond By
Jun 2, 2010
Word Count
English (British)
Age Range

Job Description

VOICE STYLE - Professional

DRAFT SCRIPT - (There will be some changes)


4 ways to build an online product.

The Agency, (the hostage project)

Hiring an agency is a very seductive idea; you get swanky meeting rooms and taken to lunch.

Of course this comes at a price. You need all of their team and expertise on day one but your paying a premium for every change you make. Project managers, account directors and other team members are all costed into the smallest request. They own your project and soon you can’t live without them.

The Contractor, (Russian roulette)

To Avoid the agency problem, you can work with contractors directly, cutting out the middleman, but now you’re spending significant time managing people and expected to understand database structures and SEO.

Plus contractors often work in isolation. On hourly rates they are delivery focused providing assets you request with little understanding for their effectiveness or impact on the overall product. Projects often run over budget with less than satisfactory results and missing important pieces you never knew you needed.

The In House Team, (the money bonfire)

You hire a developer, designer, UI guru, SEO expert, front end coder, database guy and others who sit around unutilised much of the time. Frequently you still need to bring in outside resource for specific tasks or suffer the cost and delays of re-training the current team.

Very soon someone is asking, “where did all the budget go?”

The other way.

We manage trusted contractors and strategically structure projects to save thousands in potential lost time and revenue. We provide years of knowledge, experience, trusted answers and statistics when you need it and get out of the way when you don’t. So we’re not a middleman, You have cost effective direct access to contractors whilst we keep an eye on the bigger picture.

Regular workshops identify and solve critical problems and we don't wait for you to call. We’re proactive, constantly keeping our eyes pealed for opportunities to help your business succeed.

Its not all talk either. We have a track record of success, improving vital site statistics such as boosting conversions by 30% and online revenue by 40%.

(Reuters, DownJones, Adobe, Faber Music, Haymarket, Huddle, Incisive Media.)

We provide the strategic advice of an agency without the constant premium, the cost savings of contractors without the risks and the availability of an in house team without the overhead.

howard/baines - Delivering success.

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