Corporate Video

Job #2214

Job Posting Details

Job # 2214 Corporate Video

Posted Date
Oct 11, 2006 @ 16:41
Respond By
Oct 11, 2006
Word Count
0
Budget
$100
Language
English (British)
Gender
Female
Age Range
-
Category
Business

Job Description

We are interested in British accented speakers only. The finished recording is about 7 minutes in length.

Please include your MP3 demo and contact info with your submission. (Important: MSN or Skype).

Thank You
Fernando Areias

Demo Script:

1. Fashion in Brazil

Brazilian fashion is soaring. Ten years ago, São Paulo placed Brazil on the map of international fashion with the Morumbi Fashion event, later named São Paulo Fashion Week, which became part of the official international fashion calendar.

Since then, talents such as Alexandre Herchcovitch and Amir Slama, designer behind Rosa Chá beachwear signature brand – brand of choice among celebrities such as Nicole Kidman, Kate Moss and Ivana Trump – started receiving invitations to also attend shows in major trend centers where the latest fashion is introduced as New York and Paris.

Nowadays, there are many “made in Brazil” names competing for the spotlights with large international corporations in the main fashion weeks around the world, as the Olympus Fashion Week, in New York.

Along with its vivid ethnical diversity and sensuality, besides the natural beauty of its cities, like Rio de Janeiro, Brazil then became a lifestyle exporter, way more than just fashion.

The world surrenders itself to the green and yellow charm and nowadays luxury department stores such as Barneys in New York and Bergdor Goodman shows Brazilian products in their store windows to attract opinion makers.

For all these reasons, this decade has been a big celebration to the Brazilian fashion that exports beauties like Gisele Bundchen, Isabelli Fontana and Adriana Lima, among the most influent top models of the world, just to mention a few.

Major signature brands like Gucci and Louis Vuitton look for the aesthetic in Brazilian women’s lines when designing their collections, and the hot Victoria’s Secret produces the most commented shows in the world with an almost completely “made in Brazil” cast.

It is in this bustling and promising environment that Arezzo shows up as one of the hottest Brazilian brands when the subject is women fashion shoes.

Research, development and marketing are the tripod that Arezzo’s concept stands on, which is always associated to the main Brazilian fashion names that present their collections at São Paulo Fashion Week.

2. A AREZZO: CONCEITO DA MARCA

AREZZO : BRAND CONCEPT

Founded in 1972, Arezzo represents the major retail brand of women fashion shoes in Latin America.

The company combines concept, high quality and contemporary design. It is in all Brazilian states and in the main cities of the country, with a huge chain of 200 stores. Moreover, it’s represented in countries like Venezuela, Paraguay, Portugal and Saudi Arabia.

Its success comes from its 34 years of experience, innovating and offering high quality products to its clients, always tuned with international trends.

In 2005, the company won the “Best Brazilian Franchise” title, according to the research made by GV Consult, consulting company associated to one of the most prestigious Colleges in the country – Fundação Getúlio Vargas.

The whole Arezzo concept stands on the tripod: cutting edge technology, research and design.

Two years ago, Arezzo got even more agility by outsourcing its production to the best Brazilian shoe companies, located in the South of the country, where we find the seven major shoe makers in the world ranking.

In this way, it’s no longer just an industry, finding its way as a creative, marketing and distributing company, competing equally for a place in the major Fast Fashion chain store market, such as Zara and Top Shop.

Nowadays, it owns an infrastructure of 70 partner and licensed factories, with a R$ 360 million a year in revenues for its chain of franchises.


3. Campaigns

The advertising campaigns of the brand are part of such success, they are among the most commented campaigns in the Brazilian media.

With its recall already embedded to the consumer’s unconsciousness, the brand is a symbol of shoe marketing and a powerful communication image, comparable only to the greatest international signature brands of the world!

There are three annual campaigns and daily advertising maintenance, with investments ranging at 6 million reais in advertisings on the best communication vehicles of the country.

Creative and vanguard campaigns always carry the signature of worldwide known professionals, such as the renowned photographer Steven Klein- among Vogue America’s favorites- and the art director Giovanni Bianco, who completes the production team from the singer Madonna.

4. Structure and Supply chain

Arezzo expresses modern times in its production and distribution speed.

It has a well defined logistics, up-to-date with the fast fashion phenomenon, bringing to shelves, in a matter of 45 days, the latest releases from the catwalks of Paris, London, Milan and New York and it supplies the stores with 5 new models per day, creating a rich variety of products and an excellent sales dynamic

There are over ten new collections per year, which sell, in average, 3,5 million product units.


5. Franchises

Quality, design and speed are the ingredients from Arezzo’s winning formula.

For all these reasons, being a franchisee of our brand means belonging to a strong chain, that offers know-how and a support structure ranging from planning to implementation, operation and store management.

Presently, Arezzo is in full international growth, markets in which it seeks partners with entrepreneurial spirit and identification with the fashion universe.

And, once part of the Arezzo team, you also have access to training programs on retail management, product and fashion trends and also sales techniques suitable for your market segment.

Additionally we supply wide counseling on every step you need to take in order to open your store, which also includes the interior design, constantly updated to reflect the image the brand wants to express.

6. FLAGSHIP AREZZO

Arezzo has implemented in all it’s stores, a bold interior design project known as chameleon, in which the internal decoration changes at every season, making the whole store a window where the lead player is the rich variety of its products that includes shoes, purses, bijoux and accessories such as wallets and hats.

With an imposing store front and a contemporary interior design, large assistance area and a specialized sales team, the Arezzo store Oscar Freire is the brand’s Flagstore, strategically located in the best district of São Paulo sharing the spotlight with international luxury signature brands such as Tiffany, & Co., Versace, Roberto Cavalli, Louis Vuitton, Bulgari, Empório Armani, Cartier, Christian Dior, Max Mara, Cartier Diesel and Montblanc, among others.

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