App Introduction Video

Job #235067

Job Posting Details

Job # 235067 App Introduction Video

Posted Date
May 22, 2017 @ 12:40
Respond By
May 24, 2017
Word Count
200
Budget
$500 - $750
Language
English (North American)
Gender
Both
Age Range
-
Category
Internet

Job Description

Project Overview:
Project Chalk (working title) is an app that makes it easier to help others when you can't be together. The app uses your device camera to let you see the problem others are looking at and annotate on the world as they see it. There is some augmented reality technology under the hood that allows your notes, drawings, and annotations to stay affixed to the objects you draw them on. So when someone moves the camera around the annotations leave their field of view so they can work other parts of the problem. It makes helping others feel much more like you're in the room with them.

The app is primarily designed around those situations where your Mom can't get the internet to work and you need to guide her to reset the router. Or, when a friend needs some help with a technical problem like a plumbing repair. There are also tons of highly complex issues this technology can be used with. The potential use cases are seemingly endless.

Audience:
This audience is broad due to the fact that we all need or provide help to others occasionally. Males and females ages 16-55. We'll be primarily speaking to those who provide help to others occasionally but we'll aim to relate to those who need help as well.

Creative Direction/Tone:
We've decided this brand should come across as light-hearted with some tongue-in-cheek delivery. There's even potential for a hint of sarcasm to come across. It should feel like a close friend is telling you about the app and at times may have a slightly cynical attitude towards having to help others. Overall, it should be personable and our narrator should add personality to the brand. This could make people laugh a little and feel the friendly vibe to help you feel better during frustrating situations.

Video Inspiration - https://vimeo.com/51563083

Special Requests:
Potentially provide a few different delivery styles. This video will be heavily driven by the personality of our narrator so please put your own personal spin on it.

Note from Voices.com: This job posting has been reviewed and approved by Voices.com staff. Voices.com recommends that you record a portion of the client’s script to audition for this project. Please refrain from slating your audition unless specifically asked to do so by the client. Please title the audition file with your name (e.g. JohnSmith.mp3) to assist the client in selecting an appropriate candidate.

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