IDG Presentation Job # 2846

Job Posting Details

Job # 2846 IDG Presentation

Posted Date
Feb 1, 2007 @ 17:35
Respond By
Feb 1, 2007
Word Count
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Job Description

About Us:

Traffic Marketing Group provides cost effective traffic driving promotional campaigns along with additional innovative marketing programs tailored to local independent retailers.

I need a quick turnaround and a basic voice over for a one time use presentation.

The budget is very tight at around $100.



Note from Please submit a standard demo from your Studio for this project.


The exclusive Dabbieri Collection of Fine Floor Covering is specially suited to the style preferences of your luxury consumer.

Now you can better reach your target customers and let them know what you have to offer!

Introducing the new Dabbieri Marketing Communications program.

This new program helps you build Dabbieri brand awareness and generate sales.

New themed event materials are available throughout the year, including customizable

direct mail,
in-store signage,

30-second TV commercials
and 60-second radio commercials.

As an example, let’s look at the April program materials. The creative is flexible. One option features a Friends and Family promotional offer--save 15 percent on select carpet from The Dabbieri Collection.

Or, you can choose the Spring Preview Event option that does not feature a promotional offer.

You can customize these marketing materials with your store name and information so your customers know what you have to offer and how they can find you.
And new materials will be available throughout the year.


So that’s an introduction to the new marketing program. Let’s take a minute to look at what your investment in the program will mean to your business…
For example, if you invest in the Dabbieri Marketing Program,

and you generate two additional jobs per week,
at an average sale of $2,000
you can realize an additional gross margin of almost $100,000 annually.

We’ll go through an example to show your potential return on investment.

The typical response on direct mail is anywhere from ½ of 1 percent to 2 percent.

In our example, we’ll assume you send direct mail to a targeted list of 5,000 prospects.

We’ll assume a response rate of ½ percent, which means you generate 25 new leads.
Next, let’s assume a 40 percent close rate on those leads,
and an average sale of $2,000 at 40% gross margin.

In this example, that will result in 10 confirmed jobs,

generating $20,000 incremental revenue,

and $8,000 in gross margin dollars.
Now, let’s compare your $8,000 gross margin return, to the cost of your mailing—
about 40 cents per prospect, or $2,000 for 5,000 prospects.

That means you invested $2,000 for a gross margin return of $8,000,

Your return on your marketing investment is $4 for every marketing dollar spent!

and that’s in addition to those other benefits that the additional volume brings to your business.

If you do that consistently, then you could realize nearly $100,000 a year in additional gross margin and more than $60,000 in gross profit.
That’s a quick look at how the new Dabbieri Marketing Program can help your business. The IDG team will be meeting with you to discuss the program in more detail.

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